EMPLOYER BRANDING

Because Great Talent

Follows Great Stories

SEO workspace

We help you show why working with you feels worth it.

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of our clients report improved employer brand perception within 6 months.

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increase in application rates for clients with targeted employer branding campaigns.

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decrease in employee turnover rates within the first year of implementing our employer branding strategies.

We help you show why working with you feels worth it. Impulse transforms employee experiences into stories that attract and inspire great talent. We create employer brands that balance authenticity with aspiration, showing who you are and why it matters. From internal communication to external campaigns, we build genuine connections with potential hires. Our work enhances your reputation and strengthens retention by turning employees into advocates. We help you become the workplace people want to grow with. With Impulse, your culture becomes your strongest selling point.



What We BringTo Your Employer Brand

01

Employee Value Proposition (EVP)

  • Put forth your unique set of benefits and experience you have to offer to your employees. With a strong EVP that boosts engagement, aligns personal and professional aspirations, and clearly communicates, you are ensuring that your employees have a compelling reason to join, stay, thrive, and refer your organization.
Employee Value Proposition (EVP)
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02

Recruitment Marketing

  • If you think recruitment is just attractive packages, think again. Today, it is about what you have to offer as a company. By creating a strong narrative about your company’s vision, mission, culture, and practices, recruitment marketing builds a strong pipeline of candidates even before the hiring process begins.
Recruitment Marketing
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01
Employee Value Proposition (EVP)
  • Put forth your unique set of benefits and experience you have to offer to your employees. With a strong EVP that boosts engagement, aligns personal and professional aspirations, and clearly communicates, you are ensuring that your employees have a compelling reason to join, stay, thrive, and refer your organization.
Employee Value Proposition (EVP)
02
Recruitment Marketing
  • If you think recruitment is just attractive packages, think again. Today, it is about what you have to offer as a company. By creating a strong narrative about your company’s vision, mission, culture, and practices, recruitment marketing builds a strong pipeline of candidates even before the hiring process begins.
Recruitment Marketing

Trusted by Brands

That Put People First

Creative workspace content writing

Specialized experts in employer branding

Our team has studied 100s of organizations and dug deep into their culture and offerings to understand what really attracts employees.

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Data-driven branding strategies

We continuously monitor what’s been spoken about your company to manage your reputation, whether positive or negative. Our efforts are guided by actual numbers

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End-to-end branding solutions

Often poor employer brand is a result of overall poor branding. Our end-to-end branding solutions ensure that we touch upon all aspects of branding, leaving no touchpoint, whether it is for your current employers, potential hires, or audience at large.

How We Turn Culture Into a

Compelling Talent Story

1

Researching the Brand and Competitor Analysis

We start by hearing your story, going through the existing branding resources, and researching your competitors and audience.

What makes your company different from your competitors? Research unfolds this. We break down your organization and your competitors on various aspects like culture, values, and employee experiences. This allows us to benchmark and uncover differentiating opportunities and attract the best-fit talents.

2

Aligning Research and Strategizing Branding

Once we complete the research, we gather the insights and shape them into a strategy.

Once we complete the research, we gather the insights and shape them into a strategy. This means identifying how your values and offerings can resonate with your employees and potential hires. It also aligns the approach with your specific business goals.

3

Creating Content Based on Strategy: Copy and Design

Our team weaves interesting narratives supported by eye-catching visuals that match your employer brand identity.

How do you communicate? Via content and visuals. Our team weaves interesting narratives supported by eye-catching visuals that match your employer brand identity. We take care of everything—social media, employee testimonials, job descriptions, and career pages—for you in the perfect tone and style.

4

Execution of the Strategy

We uncover insights to decide the right platforms and channels to distribute content effectively.

What channels do you distribute the content to? Where are your employees and potential hires spending their time? We uncover this insight and post relevant content on job boards, social media platforms, and the company’s website. With regular updates and consistent execution, we make sure your employer brand stays on the top of their minds.

5

Analyzing Content Performance

We track engagement rates, application numbers, and social interactions to measure success.

Key metrics like engagement rates, application numbers, social media interactions, and website traffic offer invaluable insights. Based on these data points and trends, we analyze how the content is performing to determine where improvements are needed.

6

Optimizing Strategy Based on Results

Continuous testing and tweaking help keep your employer brand relevant and effective.

Continuous testing and tweaking—whether that’s adjusting copies, exploring new social media channels, or updating content—help you fine-tune the strategy and achieve better results. Our goal is to keep your employer brand fresh, relevant, and effective in attracting the right kind of talent.

Brands
That Trust Our Impulse


Testimonial
Real Client Stories

Rahul Shah

Rahul Shah

Director, HEM Incense

Mumbai

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Our experience of working with the Impulse team has always matched our utmost satisfaction. From starting our new website until today, their dedication, work, and assistance have helped us increase our organic traffic to 300% and increased our lead generation to 150 leads monthly. In addition, their well-focused work has benefited both of our B2B websites. Indeed a team of experts who are always ready to guide and assist you.

Riddhi Merchant

Riddhi Merchant

Partner, Laljee Godhoo & Co

Mumbai

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We love the freshness and authentic ideas team ID comes up with. They definitely take the customers ideas and vision of their company into consideration and work collaboratively. Great team to work with, no fuss!

Kimari Gosrani

Kimari Gosrani

Director of Communication and Strategy, Goma Engineering Pvt. Ltd

Mumbai

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What I love about the Impulse Digital team is that they are enthusiastic. They are always coming up with genuine suggestions and honest feedback to improve our processes hence ensuring noteworthy results!

Rajesh Phadke

Rajesh Phadke

Co-Founder, Kloudq Technologies Limited

Pune

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Team Impulse Digital is very helpful and innovative when it comes to crafting digital marketing strategies for us. The best part about working with them is their respect for the strict timelines and the brand values. Even though we are in Pune and they are based in Mumbai, communication and coordination is never a problem and the work gets done efficiently.

Riya Kothari

Riya Kothari

Growth Engineer - Marketing Sales, Vendiman

Mumbai

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Working with Impulse Digital has been an absolute delight. They have a good grasp of the briefs given and their agility, innovative creativity, and professionalism concerning deadlines is what sets them apart. The transformation in our SEO, PPC, and social media management has been incredible, our ranking to the first within three months with 90% of the keywords.

Zia Khan

Zia Khan

Digital Marketing Manager, Nahar Group

Mumbai

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I have been working with Impulse Digital team for almost 3 years. They have always been ready to help and find solution for any challenge. The Word 'NO' does not exist in their dictionary which is rare to find in many agencies. I wish all good luck and ETA of future to Impulse!

Vikram Bhave

Vikram Bhave

Business Development Manager, AUTOMAG India

Pune

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We first worked with Impulse Digital for our website design, which received great feedback from our management and clients. Impressed by their work, we also trusted them with SEO - and the results have been outstanding. Our organic leads grew from just 1–2 a month to over 20–25 quality B2B leads consistently. The team truly understood our business and delivered results that speak for themselves.

Samrat Dhar

Samrat Dhar

Managing Partner, Shree Rubber Works

Navi Mumbai

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Partnering with Impulse Digital completely transformed our online presence. They revamped our website and implemented effective SEO strategies that grew our impressions by over 3,500% in just 5 months. We now receive quality leads from India and overseas, with major keywords ranking in the top 10. Their expertise and commitment truly made a difference - highly recommended!

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FAQ's
Curious Much?

Employer branding defines how your current and potential employees perceive you as a workplace. A strong employer brand increases applicant quality, retention, engagement, and overall satisfaction, while reducing recruitment costs in the long run.

As a result-oriented employer branding agency, we begin with research, surveys, and interviews to understand your existing perception and goals. We then define positioning, messaging, and tone to create a structured strategy supported by creative and communication guidelines.

We deliver a comprehensive strategy document, EVP and messaging framework, tone and design guidelines, recruitment marketing plans, leadership content toolkits, internal communication templates, and detailed reporting dashboards.

We conduct workshops with leadership, HR, and communication teams to align vision and goals. We also create easy-to-use toolkits and content frameworks to ensure that the brand voice remains consistent across all internal and external touchpoints.

Our team monitors sentiment across digital platforms, manages responses to reviews, and builds proactive content to enhance brand perception. We focus on transparency and address concerns quickly to maintain trust and credibility.

As a result-oriented employer branding agency, we track metrics such as application quality, offer acceptance rate, time-to-hire, employee referrals, engagement on career platforms, and retention trends. The performance data helps refine strategy and showcase tangible business outcomes.

Employer branding builds awareness and preference, while recruitment marketing turns that preference into applications. We align both to ensure candidates experience a seamless journey from discovering your brand to applying and joining.

Authentic employee stories, leadership features, behind-the-scenes visuals, event highlights, and growth journey narratives work best. We tailor the format for each platform to ensure maximum reach and engagement.

Employer Branding Services convey an authentic story about what it is like to be a part of your company and work toward your mission. This lets you attract, engage and retain productive candidates who think and strive for the same goals.