BRANDING

Designing Identities That

Endure

SEO workspace

We help you define who you are and make the world remember it.

0%

of our clients report an increase in brand recognition after working with us.

0%

average increase in brand engagement post-campaign launch.

0.0M+

Million+ engagements generated through brand videos, interactive content, and other creative digital assets.

Every brand begins with a story, and we help you tell yours with authenticity and depth. Impulse brings together design, tone, and strategy to create identities that connect. From logos to campaigns, we shape how your audience perceives and remembers you. We focus on creating consistency across every platform and touchpoint. Our branding process is grounded in your values and driven by creativity. We turn your vision into visuals and narratives that feel true to your purpose. With us, your brand becomes distinct, memorable, and trusted.



Shaping Brands WithIntent

01

Branding

  • Who are you, what do you do, and why should your audience buy from you? Your branding is your unique identity that tells your audience everything about you. We make sure it sets you apart rather than putting you on the list of ‘Oh this is just like brand XYZ.’
Branding
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02

Logo Identity

  • Your logo is one aspect of your branding that’s going to be everywhere, quite literally-social media, website, packaging, gift notes. Our logo identity goes beyond aesthetics to capture your brand’s essence. Whether you want it to be sleek, modern, or timeless, our logos create instant recognition for you.
Logo Identity
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03

Brand Style Guideline

  • Imagine every communication in a different color scheme, font, or voice. One sounds like a friend, another like a grandmother. Pst! Your brand is lost. We create detailed guidelines that define your brand's tone, typography, color schemes, and imagery, ensuring all communication aligns with your identity at all touchpoints. Not one missed.
Brand Style Guideline
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04

Brand Lookbook

  • Showcase your brand’s story, products, and journey with a well-crafted lookbook. With elegant, cohesive layouts that highlight your strengths and create an immersive experience for your audience, these lookbooks are perfect for client pitches, coffee tables, or product launches.
Brand Lookbook
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05

Product Packaging

  • Every touchpoint should reinforce your brand’s messaging and product packaging is a lot more than just words. There’s design thinking and consumer psychology in there. Our team designs innovative packaging that grabs the eye of the audience from the shelves, creates a memorable unboxing experience, and keeps your customer hooked.
Product Packaging
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06

Branding Collaterals

  • Equip your band with professional collaterals that impress at every interaction. Be it a business card, brochure, presentation or custom stationary, we design collaterals that speak for your brand louder than words could, enhances your visibility, and engraves you in the mind of your audience.
Branding Collaterals
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01
Branding
  • Who are you, what do you do, and why should your audience buy from you? Your branding is your unique identity that tells your audience everything about you. We make sure it sets you apart rather than putting you on the list of ‘Oh this is just like brand XYZ.’
Branding
02
Logo Identity
  • Your logo is one aspect of your branding that’s going to be everywhere, quite literally-social media, website, packaging, gift notes. Our logo identity goes beyond aesthetics to capture your brand’s essence. Whether you want it to be sleek, modern, or timeless, our logos create instant recognition for you.
Logo Identity
03
Brand Style Guideline
  • Imagine every communication in a different color scheme, font, or voice. One sounds like a friend, another like a grandmother. Pst! Your brand is lost. We create detailed guidelines that define your brand's tone, typography, color schemes, and imagery, ensuring all communication aligns with your identity at all touchpoints. Not one missed.
Brand Style Guideline
04
Brand Lookbook
  • Showcase your brand’s story, products, and journey with a well-crafted lookbook. With elegant, cohesive layouts that highlight your strengths and create an immersive experience for your audience, these lookbooks are perfect for client pitches, coffee tables, or product launches.
Brand Lookbook
05
Product Packaging
  • Every touchpoint should reinforce your brand’s messaging and product packaging is a lot more than just words. There’s design thinking and consumer psychology in there. Our team designs innovative packaging that grabs the eye of the audience from the shelves, creates a memorable unboxing experience, and keeps your customer hooked.
Product Packaging
06
Branding Collaterals
  • Equip your band with professional collaterals that impress at every interaction. Be it a business card, brochure, presentation or custom stationary, we design collaterals that speak for your brand louder than words could, enhances your visibility, and engraves you in the mind of your audience.
Branding Collaterals

Why Your Brand

Belongs With Impulse

Creative workspace content writing

End to end creative solutions across all touchpoints

We leave no stone unturned to ensure your brand stays unique at all touchpoints. From the first visiting card to your social media, website, brochures, and thank you cards.

Laptop with content writing screen

Tailored brand strategies that resonate with your audience

Every brand has a unique audience that has distinct desires. Whether you cater to a niche audience or a global one, our strategies—crafted with market research

Content strategy workspace

Data-driven creativity for measurable impact

Our creative strategies are grounded in analytics, meaning they are very well tried-and-tested ways to leave an impact. Be it social media campaigns or virtual assets, creativity keeps your audience hooked while analytics help us identify trends, monitor performance

How We Build Brands

People Remembe

1

Research and Development

We start by hearing your story, going through the existing branding resources, and researching your competitors and audience.

We start by hearing your story, going through the existing branding resources, and researching your competitors and audience. Our team gathers insights and feedback on what’s working and what’s not to correctly identify the aspects that need a change.

2

Brainstorming and Mood Boarding

Based on the feedback, we start putting together a mood board-this is to answer the personality of your brand, the emotions it will evoke, the colors that go with it, and the kind of typography that will look best.

Based on the feedback, we start putting together a mood board-this is to answer the personality of your brand, the emotions it will evoke, the colors that go with it, and the kind of typography that will look best.

3

Design Curation & Implementation

Once the mood board is approved, we get to the designing process, starting with the most important branding aspect: logo.

Once the mood board is approved, we get to the designing process, starting with the most important branding aspect: logo. Templates for other collaterals like brochures and stationary come to life as well. We make sure every element is carefully and thoughtfully placed.

4

Design Refining

The templates are just the starting point.

The templates are just the starting point. Our team sits with you, explains to you the logic behind the designs and takes your feedback. Here we lay our thinking process to see if it aligns with yours and the outcome or if there’s a need to refine them.

5

Presenting the Design

The final designs are presented to you-exactly the way your audience and everyone else will see them.

The final designs are presented to you-exactly the way your audience and everyone else will see them. Every aspect of these designs is detailed to perfection which helps you decide how close the designs are to your vision.

6

Final Delivery

Once everything is locked in, our team hands over all the files in the required file formats to you.

Once everything is locked in, our team hands over all the files in the required file formats to you. We ensure these files are of the highest quality for the best outcomes. Additionally, we maintain a backup in case you need them at any point in the future.

Brands
That Trust Our Impulse


Testimonial
Real Client Stories

Rahul Shah

Rahul Shah

Director, HEM Incense

Mumbai

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Our experience of working with the Impulse team has always matched our utmost satisfaction. From starting our new website until today, their dedication, work, and assistance have helped us increase our organic traffic to 300% and increased our lead generation to 150 leads monthly. In addition, their well-focused work has benefited both of our B2B websites. Indeed a team of experts who are always ready to guide and assist you.

Riddhi Merchant

Riddhi Merchant

Partner, Laljee Godhoo & Co

Mumbai

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We love the freshness and authentic ideas team ID comes up with. They definitely take the customers ideas and vision of their company into consideration and work collaboratively. Great team to work with, no fuss!

Kimari Gosrani

Kimari Gosrani

Director of Communication and Strategy, Goma Engineering Pvt. Ltd

Mumbai

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What I love about the Impulse Digital team is that they are enthusiastic. They are always coming up with genuine suggestions and honest feedback to improve our processes hence ensuring noteworthy results!

Rajesh Phadke

Rajesh Phadke

Co-Founder, Kloudq Technologies Limited

Pune

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Team Impulse Digital is very helpful and innovative when it comes to crafting digital marketing strategies for us. The best part about working with them is their respect for the strict timelines and the brand values. Even though we are in Pune and they are based in Mumbai, communication and coordination is never a problem and the work gets done efficiently.

Riya Kothari

Riya Kothari

Growth Engineer - Marketing Sales, Vendiman

Mumbai

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Working with Impulse Digital has been an absolute delight. They have a good grasp of the briefs given and their agility, innovative creativity, and professionalism concerning deadlines is what sets them apart. The transformation in our SEO, PPC, and social media management has been incredible, our ranking to the first within three months with 90% of the keywords.

Zia Khan

Zia Khan

Digital Marketing Manager, Nahar Group

Mumbai

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I have been working with Impulse Digital team for almost 3 years. They have always been ready to help and find solution for any challenge. The Word 'NO' does not exist in their dictionary which is rare to find in many agencies. I wish all good luck and ETA of future to Impulse!

Vikram Bhave

Vikram Bhave

Business Development Manager, AUTOMAG India

Pune

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We first worked with Impulse Digital for our website design, which received great feedback from our management and clients. Impressed by their work, we also trusted them with SEO - and the results have been outstanding. Our organic leads grew from just 1–2 a month to over 20–25 quality B2B leads consistently. The team truly understood our business and delivered results that speak for themselves.

Samrat Dhar

Samrat Dhar

Managing Partner, Shree Rubber Works

Navi Mumbai

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Partnering with Impulse Digital completely transformed our online presence. They revamped our website and implemented effective SEO strategies that grew our impressions by over 3,500% in just 5 months. We now receive quality leads from India and overseas, with major keywords ranking in the top 10. Their expertise and commitment truly made a difference - highly recommended!

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FAQ's
Curious Much?

As a full-service branding and marketing agency, we cover brand discovery, strategy and positioning, tone of voice, visual identity systems, logo design, colour and typography systems, iconography, image style, and templates. We also produce social media creatives, website design, packaging, print assets, and a rollout plan supported by training and documentation.

We begin with stakeholder interviews, market and audience research, and an audit of existing touchpoints. We then create mood boards and concept routes, test ideas across real use cases, refine based on feedback, and build an identity that reflects your values and business goals.

A logo is a single mark. A brand identity is a complete system that includes voice, messaging, colour, typography, imagery, layout rules, and templates. The system keeps your brand consistent and recognizable across every interaction.

We create a detailed brand style guide and a component library with ready-to-use templates for social, presentations, brochures, and ads. We align teams during handover, provide usage rules, and run quality checks before assets go live.

The process includes research and discovery, mood boarding, design curation, prototype application on real touchpoints, review and refinement, final presentation, and delivery of production-ready files. We also support implementation and change management during rollout.

You receive the master logo set, colour and typography specifications, grid and spacing rules, icon sets, image and illustration guidelines, presentation and brochure templates, social media templates, packaging layouts where relevant, and a brand style guide in an easy-to-share format.

We track branded search demand, direct and referral traffic, social engagement, asset consistency scores, conversion lift on key pages, and recall through surveys where needed. Insights from these measures guide further optimization.

Yes. We audit the current system to understand what should be retained, refined, or retired. We modernize elements while preserving equity so that the change is effective without confusing loyal customers.