Grasim Pulp and Fibre
Elevating Grasim Pulp and Fibre's LinkedIn Presence
At Impulse Digital, we transformed Grasim Pulp and Fibre's LinkedIn presence, driving measurable impact and setting new industry benchmarks.
The Challenge
Increase engagement beyond the industry standard of 2–3%.
Drive meaningful interactions through reactions, comments, and shares.
Maximize impressions to strengthen the company’s position as a thought leader.
The Strategy
Content Optimization
Leveraged audience insights to craft posts aligned with user behaviour, peak times, and trending topics.
Engagement-First Framework
Moved beyond standard corporate updates to deliver narratives that invite discussion and interaction.
Performance Benchmarking
Measured every post against industry best practices to consistently outperform LinkedIn norms.
Strategic CTAs
Structured calls-to-action designed to drive clicks, shares, and meaningful engagement.
The Impact in Numbers
A 67% higher reach than typical B2B brand performance on LinkedIn.
Demonstrating strong audience interest and high content relevance.
More than double the industry standard of 2–3% engagement.
34,000+ likes and 1,300+ comments — strong engagement from the target audience.
Top Performing Content Highlights
On a single post, setting a benchmark for content reach.
On leadership-driven content, far above standard benchmarks.
Showcasing a strategy that not only grabs attention but drives action.
The Journey in Brief
Proven engagement strategies that outperform industry averages.
Data-backed content planning for maximum impact.
Consistent performance that positions brands as industry leaders.
