Automag India
Automag India – Turning a Website into a B2B Lead Engine
How Impulse Digital helped Automag India move from zero visibility to a steady pipeline of high-quality B2B leads in under four months.
The Challenge
Zero Search Visibility
No keywords ranking in Google’s Top 10; Automag was invisible for its own offerings.
Minimal Lead Generation
Only 1–2 inbound B2B leads per month coming from the website.
Misaligned Traffic
Career page was the biggest traffic driver instead of revenue-driving product pages.
Poor Product Discovery
High-intent product queries like conveyor searches were not showing Automag anywhere.
Objective: Build strong organic visibility, attract qualified B2B buyers, and convert the website into a reliable lead-gen channel.
Our SEO Playbook
Keyword Research
Focused on high-intent B2B search terms mapped to Automag’s core conveyor and automation offerings.
On-Page Optimisation
Restructured key pages, refined copy, and aligned metadata to match buyer intent.
Technical SEO
Improved crawlability, internal linking, and site architecture for better discovery.
Content Optimisation
Refreshed content to answer real customer questions and push them closer to enquiry.
Blog & Support Content
Created supporting resources and interlinking to build topical authority.
Monitoring & Refinement
Continuous tracking, experimentation, and SEO tweaks to keep rankings climbing.
The Breakthrough
Between Dec 2024 and Mar 2025, Automag transitioned from practically invisible to consistently present for high-intent industry searches.
- • Strong jumps across Top 50, Top 20, and Top 10 keyword buckets.
- • High-intent “money” keywords started appearing on page one.
- • Organic visibility became a predictable growth lever.
From zero to meaningful visibility in under 4 months.
Traffic Growth
48% increase in organic traffic in just 90 days.
Product, home, and contact pages now drive the bulk of traffic — not the career section.
In short, traffic is now aligned with revenue goals instead of vanity metrics.
Dramatic Transformation in Leads
Before
1–2
leads per month
After
45–50
qualified B2B leads per month
2,400%+ growth in lead volume.
The website is now a predictable lead-generation engine rather than a static brochure.
The Impact
Lead Generation Engine
The website is now a consistent source of high-intent B2B enquiries.
Top-Ranking Authority
Automag now appears prominently for multiple money keywords in its niche.
Sustainable Growth Driver
Organic traffic now compounds month on month, unlike paid campaigns that stop when budgets do.
Ranking Wins
Core keywords such as “belt conveyor manufacturer”, “slat conveyor manufacturer”, and “conveyor manufacturer in Pune” now rank on the first page of Google.
Key Takeaway
Focused B2B SEO doesn’t just boost traffic—it transforms pipelines. In under four months, Automag India went from zero online visibility to being an industry reference in search results and lead generation.
Month 1
Strategy & SEO foundation
Month 2
Implementation & optimisation
Month 3
Ranking & traffic lift-off
Month 4
