Atrac
How Atrac Engine Parts Revved Up Their LinkedIn Presence
Strategic social media positioning for measurable business impact.
Our challenge? Reposition Atrac Engine Parts as a manufacturer of high-quality cylinder liners, pistons, and engine valves—not just a trader—through LinkedIn.
The Challenge
Breaking the Trader Perception
Stakeholders saw Atrac Engine Parts as a distributor, not a manufacturer. We needed to showcase production capabilities and innovation.
Low Engagement Market
B2B automotive brands typically see only 2–3% engagement on LinkedIn. We needed to exceed this benchmark.
Manufacturing Excellence
Earlier content focused only on products and engineering. We had to highlight precision manufacturing processes and behind-the-scenes expertise.
Our Game Plan
01
Content Repositioning
Shifted from product-centric posts to behind-the-scenes manufacturing insights with the #BehindTheProduct series.
02
Format Optimization
Increased use of video, carousels, and case studies to showcase engineering expertise and factory operations.
03
Data-Driven Posting
Refined posting schedule based on engagement data with structured storytelling and clear CTAs.
04
Strategic Benchmarking
Focused on conversations and inbound inquiries using polls, Q&As, and expert insights.
Key Results
11K+
Impressions
Strong performance for a B2B manufacturing brand in a niche market.
8.3%
Engagement Rate
Exceeding the industry benchmark of 2–3% for B2B automotive companies.
3.4K+
Clicks
Demonstrating high content relevance and audience interest.
2K+
Reactions
With 200+ comments indicating improved brand perception.
Top Performing Content
Product Video
79.5% Engagement
Showcasing engineering expertise through visual storytelling.
AAPEX Event Highlight
42.7% Engagement
Strengthened industry leadership positioning with strong impressions.
Behind-the-Scenes
8.3% Engagement
Revealing manufacturing processes and technical expertise.
The Impact
01
Transformed Perception
Atrac is now recognized for manufacturing leadership—not just trading.
02
Industry Benchmark Success
Outperformed standard B2B engagement metrics on LinkedIn.
03
Strengthened Credibility
Built stakeholder trust and recognition with consistent, expert-led content.
