Mastercard Inc. is the second-largest payment-processing corporation worldwide. It offers a range of financial services. Throughout the world, its principal business is to process payments between the banks of merchants and the card-issuing banks or credit unions of the purchasers who use the Mastercard-brand debit, credit and prepaid cards to make purchases.
Client Result Delivered
Queries Received
Response rate
The top payment processing brand wanted to increase sales of their payment processing machines through an effective digital mode & main focus was to spread this objective to a vast network, from grass root levels to top levels.
Initially, our experts started with an extensive analysis of the brand's goals & objectives with further clearly defining the target audience; then the challenge was to decide through which mode we should adapt to convey the brand message directly to merchants; our team of experts made a decision to go direct communication but towards "Cluster heads" of the merchants, who majorly influences their community.
Hence we decided to use the direct communication strategy through WhatsApp. We created multiple video content featuring the cluster heads. We spread the message through a unique WhatsApp number monitored 24/7 by an executive to immediately connect and respond to all queries.
As our video WhatsApp marketing strategy was so strong, it conveyed the right desired message to our target audience, and it impacted the merchants so positively that our team received 101 queries with a 90.9% response rate.