ElectroMech is the largest manufacturer of industrial overhead cranes Pan India. It ranks among the top ten industrial manufacturers in the Asian continent.
As the competitive landscape broadens with new brands speedily entering the market, acquiring consumer trust has become more challenging in the B2B space. Thus, creating brand awareness and fostering organic growth has been a top priority for Electromech. Though the company's presence is worldwide their website was designed with a single domain targeting different countries which made SEO ranking cumbersome. Electromech has 3 broad verticals designated as per their functionalities
- Electromech, YALE and Cranedge.
The task at hand was to restructure the website in alignment with these verticals, such that customers in different countries would be able to view their respective country website page seamlessly for each of these service verticals. Furthermore, the website's structure was complex with less search engine traffic, web page indexing issues, reduced organic traffic, lack of high authority links and spam website links. All these factors were contributing to lower unspecific traffic. On the same lines as the website, the company's social media page lacked structure, uniformity, exclusiveness and demonstrated few followers.
Our experts started with restructuring and optimising the Electromech website after conducting a thorough technical audit. This included elaborate research in its industry, products and competitors. The company's existing website design was improved keeping the target audience and perspective in purview. Technical glitches were dealt with massively and the existing content both on website and social media handles were enhanced. Uniformity, relevance and exclusiveness were maintained throughout. All webmaster challenges were tackled and performance marketing strategies were set in motion. Market relevant SEO campaigns were strategized and executed to shape the right brand personality. Typical Keyword gap analysis was conducted and applied extensively for productive results. Social media presence was also augmented substantially to achieve comprehensive branding.
Electromech's digital transformation is evident from its ongoing structured and comprehensive online branding. This is reflected through the tailor-made social media campaigns and website restructuring that was meticulously executed by our digital experts for the brand. The implementation of result-oriented content and thoroughly-researched ads on all its online platforms has culminated in the company's unified and thriving social media handles.
As a result of this, its social media presence is currently garnering 20x verified leads. The brand's social media engagement has seen a beaming growth of 300%. The extensive website structuring and uniformization has resulted in consistent first page website rankings that has magnified two-fold in comparison with its past ranking performance. This has empowered the company to reap a higher return on investment and subsequently conquer business goals efficiently.