The recent Zomato’s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us.
Most of us are bound to forget important events amid daily happenings but guess what? Here’s Zomato taking over the responsibility of being your reminder friend, evolving into being “A reminder app”.
What caught our attention was their social media post captioned, “Career Update: We’re now a reminder app”
Breaking Down Zomato’s Creative Strategy for Mother’s Day 2024
Well, with calendars flipping each month, brands get into tight competition with groundbreaking and innovative strategies and a variety of eye-catching advertisements, offers, social media posts, reels, etc. While this quite naturally prompts towards their successful branding and social media marketing efforts.
Here’s Top 5 Aspects that Zomato Pulled Out Absolutely Right With This Video:
1: Emotion:
A short two-minute video is enough to speak volumes and evoke emotions. The Video’s approach has an emotional, funny, empowering yet spookily hilarious touch to it.
Emotional Appeal –
Humor Appeal-
Unexpected Spooky & Humorous Visuals
Also Read: Social Media’s Influence on Urging Voters: Impact of Online Engagement
2: Influencer Marketing
Understanding your target audience is the key to any good marketing strategical approach. Zomato here is targeting the current children coming from a tech-savvy/ tech-using generation who are already familiar with Zomato’s application.
However, Collaborating/Featuring an influencer is what drew more attention. The advertisement features –Arpit Bala (Youtuber and influencer), Ranveer Allahbadia (Youtuber and podcast host), and the very famous Johnny Lever (Actor).
Coming together with such popular personalities among people surely helps boost your advertisement’s viewership. In fact, most of the comments under the video say, Here for Arpit Bala! Well, that is an excellent way to catch more attention and draw engagement to the post.
3: Use of Memes & Popular Dialogues
Memes are already ruling the internet, and our maximum screen time is spent on social media watching reels and memes. Thats exactly what Zomato used in their reel video. It also has funny gigs, and famous movie lines that have added a funny, quirky touch to the advertisement.
And Zomato nailed it with featuring popular memes and gigs.
Also Read: Can You Use Memes in Advertising? Perks of Meme Marketing
4: Channel of Communication:
Using the right communication channel helps achieve the right results and enhances sales. Zomato marked its presence on Youtube and Instagram through this advertisement while successfully reaching out to its targeted audience.
Our social media Maestro, Shreya, feels, “The ad truly maintained its essence in celebrating and reminding us about Mother’s Day until the very end, holding a grip with the right use of storytelling, communication, elements, characters, and humour.” Good job, team Zomato.
The video received praise from viewers shocked by Aarpit Bala’s cameo presence and people who appreciated the ad’s funny approach. Some were seen appreciating and loving this reminder edition of their Zomato application.
Also Read: Learn how PPC can be helpful for your business
5: CTA Because Conversions are Crucial!
An impactful CTA lures viewers into taking the necessary action. The ad also illuminates the reminder element newly added to your respective Zomato application.
Well, what makes a customer happy? Yes, amazing discount codes! The ad shows their marketing & growth team deciding on giving discounts. So now you know you’re not just getting a reminder from Zomato but also discounts to celebrate this Mother’s Day in its true essence with rewarding offers.
Conclusion
Zomato has always had its marketing game strong with creative reels, post, memes, deals, advertisements, creative copies and app notifications. Through this advertisement, we see how important it is to focus on little details which communicate with the audience.
For more such case studies and blogs on the latest updates in the digital world, visit our blog page. For collaboration with our creative Digital Marketing Agency in Thane, connect with us soon on [email protected]
