In this Digital Era, many of us like streaming videos on our mobiles, tabs, laptops, and desktops. Most often people prefer opening youtube and start browsing videos, sighting an opportunity, Instagram entered the race and began with an IGTV feature in the year 2018. Although IGTV took its time to come into the limelight, it now has a global community of more than 800 million users and it is more youth-centric. While on the other hand, Youtube has a global community of 2 billion users and people from every age group prefer Youtube.
Let us see what digital marketing agency has to say on the basis of different factors in Digital Future.
Search Engine Visibility
If we look from the perspective of search engine visibility, Youtube lets you optimize the video title and description according to the targeted keywords and it does appear on Google search results as well. IGTV does not support all of this, so according to search engine visibility, Youtube is better than IGTV.
Organic Views
Based on organic views, IGTV is doing better than Youtube due to the relevant hashtags and reposts done by the relevant audience. Youtube needs promotion to get the views, it fails to give organic results.
Desktop View
Youtube gives a better user experience on desktop as compared to IGTV because IGTV doesn’t support the desktop view. Youtube also allows you to change the video quality according to the internet speed, it even allows you to change the video speed and thus all of these features from Youtube give you better user experience.
Mobile View
If we talk about the mobile view, IGTV gives you a better user experience as the size of it is optimized for mobile use. It allows you to post a video of a maximum of 10 minutes while Youtube is not limited to such a short time. Hence, IGTV has a better user experience on mobile.
Editing Before Uploading
Youtube allows you to edit the video according to the size before you upload it finally and it doesn’t lead to any cutdown in the video. While with IGTV, it should be optimized prior according to the mobile screen or else it leads to the cut-down of the video which ruins the user experience.
Monetization
Ultimately, the end objective behind all of this is generating revenues. While Youtube allows you to run ads after a specified number of views on your video and earn revenue out of it; IGTV doesn’t allow you to promote and run ads and hence no revenue is generated out of IGTV videos.
Insights
Talking about insights, Youtube gives you deeper insights including the engagement of your audience with your videos. Google Analytics is a tool that is used to extract accurate insights from Youtube. While Instagram gives you the approximate insights on its own portal as it is not linked to google analytics and there is an inbuilt software to understand the audience of the business profiles all on Instagram itself. Hence, Youtube helps better for remarketing through better insights.
User Loyalty
Criteria of content are of utmost importance for both the platforms. YouTube being in the digital market for a long time acts as their biggest advantage as compared to IGTV. The feature of subscribing increases user loyalty and because of it, we come to know the behavior of our audience and hence with great content we can attract our audience. IGTV still has a long way to go in terms of consumer loyalty.
Looking at the above factors, we could analyze that IGTV is more in context with entertainment and concentrated with videos such as product promotions, TikTok, short tricks & techniques, DIY, and more such videos in this criteria. Whereas if we consider Youtube, it is more generic where we look for educational videos, web series, songs, product reviews, movies, in short everything you wish for is available through this source. We can also conclude that the choice of video streaming platform is subjective to the individual and they can choose the best source for themselves based on their requirements.
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