Introduction
In today’s dynamic and competitive market, companies stay in cutthroat competition to offer comprehensive facilities and the best policies for their employees to enhance their image and reputation. It further benefits the organization by attracting more talented employees to join the company, thereby making the brand popular among the audience.
However, Employees in their job hunt seek various factors before getting on board with the organization, for example, the work culture, company’s reputation, team, facilities and benefits provided, work timings to ensure work-life well-being, and many others.
Let’s start with understanding What is Employer branding?
Employer branding refers to the process of promoting the company and building up its reputation. It also serves as a potential way of highlighting and depicting the company’s vision, mission and goals from the employer’s perspective, thereby increasing the organization’s image.
Employer branding (EB) offers advantages not only in terms of acquiring new talented employees but also in benefiting the organization’s existing employees. EB facilities are no longer seen as an option but as a compulsion in companies.
Impact of Employer Branding on Marketing Plan
One of the most potent aspects of employer branding is the engagement of the employees it draws towards the company. When employees align with your brand values and have a positive opinion of the company, they contribute by spreading good word about the company.
In addition, their genuine enthusiasm and belief in the mission and culture of the organization can have a considerable impact on your marketing efforts. A well-defined employer brand can help set you apart from the competition. It also increases the company’s credibility.
Incorporating customer branding messaging into your marketing materials, such as customer testimonials or success stories, adds a human touch and thereby helps build trust in your brand.
Let’s Have a Look at Some Stats for a Better Understanding.
- 50% of candidates would only work for a company with a good reputation, even for a salary hike (Glassdoor)
- A strong employer brand can reduce costs by as much as 50% per hire. (Glassdoor)
- A negative reputation can cost as much as 10% more per hire. (Glassdoor)
Benefits of including Employer branding in your marketing plans:
- Enhanced employee engagement
- Opportunity to recruit talented individuals
- Creates a positive image of the brand/organization.
- Portrays a positive work culture
Examples:
The following examples show the company’s work culture, team spirit, opportunities offered, vision, goals, facilities, diversity and inclusion, and much more. It also shows how a group of people come along and work towards the same vision by contributing their utmost best to derive positive outcomes as a team.
1. Google
What’s it like to work at Google?
The video shows the appreciation and joy experienced by individuals working at Google. The video shows people describing their experiences and various other insights into the work culture. It shows how Google offers opportunities for development and learning, fosters a positive work environment, encourages new skills, and an exceptional team that comes together to support one another with their knowledge and experiences, among various other benefits they offer to their employees.
Such facilities help depict the picture of working in an organization like Google attracting more new employees by motivating them to work in the organization.
2. Netflix
Reed Hasting’s Top 5 Lessons Learned Being CEO of Netflix
Reed Hastings, the CEO of Netflix, talks about the lessons he has acquired throughout his journey. The video shows how Netflix operates on a unique principle of prioritizing no rules and instead following a 5-word principle that is to work in Netflix’s best interest.
It also highlights the company’s diverse workforce, global culture, and core values. Summing up and showing what it is like working at Netflix through a positive and encouraging approach.
3. Tata
We Are Tata
The video portrays the evolution of the brand and its outstanding leadership over the years. Even though they operate in over 100 countries with people speaking diverse languages, the company remains united by a shared vision. It showcases the power of people coming together, fostering a strong work culture that makes them the Tata family.
The video shows how they reach their customers through their products and hard work, taking the viewers through the experience of working at Tata.
“We at Impulse digital offer Employer branding services”
Impulse digital, a digital marketing agency, is mandated to enhance and amplify the employer branding efforts of Amazon in the APAC region. Looking beyond employee spotlights and social media calendars, the agency works towards shaping the brand’s sentiment amongst the target audience to maintain a positive equilibrium from a 360° digital perspective.
Businesses aim to work with partners with similar values and cultures when seeking collaborations. When organizations collaborate, they seek partners with a strong reputation, a track record of treating their employees well, and access to a talent pool of skilled professionals who can contribute significantly to the partnership’s success.
Companies looking to collaborate are looking for partners dedicated to building lasting relationships, and a well-defined employee brand can indicate a company’s commitment to collaboration and shared growth.
Conclusion
If you’re looking for a digital marketing agency that provides excellent Employer branding services, Impulse digital- Digital marketing agency in Navi Mumbai is just the right agency for you.
As a creative agency, we aim to create a different place for the brand in the customer’s mind. Our team of experts help ease all your digital marketing problems with creative and noteworthy solutions; we assist clients by offering various digital marketing services.
