Have you ever noticed how frequently you use Google to search for answers to your queries? Research says that Google has about 3.8 million searches per minute globally. Huge isn’t it? It is a matter of fact that, over the years, Google with its top-notch user experience and amazing products has won people’s hearts. So much so that we often say, “Google it” and use Google like a verb than a noun. Such brand value! Furthermore, most marketing efforts happening around SEO and ads are majorly focused on Google ranking. For the simple reason that Google has the most users than any other search engine.
What’s Called a Best Search Engine
Here are some interesting facts about Google proving what makes it the best:
- Google has a 91.43% market share leaving other players in the league far behind
- Google has the capability to handle more than 3 billion pages a day
- Google operates in more than 80 languages worldwide making it easy to use for almost everyone
- The global internet usage might drop up to 50% if Google stops working for 5 minutes
- Google gives out exceptionally high-quality results for about 15% of new searches daily
- “Google” is officially registered as a verb in the Oxford English Dictionary
What Makes Google the Search Engine of People’s Choice?
Here are the top reasons why Google is the first and pretty much the only choice of people worldwide for a search engine:
1. Search Intent Prioritized
For every search that a user makes, Google has the most accurate and relevant results in return. Google understands a user’s search intent like none other. Google often makes it a point that its users land only on high-quality content websites that help them the most. With it, user satisfaction is given! This not only makes the users feel heard but also develops a factor of trust for them to come back over and over again.
2. Faster than Your Human Thoughts
May it be the search suggestions or the results, Google is all speedy! One keyword in the search bar and it has the query in the user’s mind made clickable. What more would one ask for? But Google is always a step ahead giving its users the smoothest experience at every go. It is said that Google gives out each result within a tenth of a second. Thanks to its technical infrastructure and the team of experts. Needless to say, this level of efficiency is unmatched by any other search engine on the internet.
3. Users Obtain what Suits them the Most
Google primarily focuses on geo-location targeting. With it, every search query tends to get local results at the top. This is highly beneficial not only to the users for the relevancy of results but also for the businesses as they get a ranking locally. These custom results have proved to be one of the primary reasons for Google’s popularity in recent times. Going a step forward, and making it even accessible for the users, Google also links its results with Google maps.
4. Users’ Life Made Easy
May it be the Google translator, the Google typing tool, or the search by voice feature. The users never have to step out of their comfort zone for obtaining solutions to their problems. Google has always managed to get inside people’s shoes to understand their difficulties and come up with solutions that leave the world amazed! The handling of Google’s products, tools and services are effortless and easy for almost all age groups. This makes people not only use Google but also enjoy it from time to time.
5. Improved AI and Algorithms
The digital world is dynamic. And so are the users’ search patterns. Google puts in extra effort to understand its users’ habits and choices. Accordingly, with the help of analysis of users and machine learning, Google constantly updates and modifies its algorithms. Also, Google has its own mechanism to spot and penalize the users playing the black-hat techniques to rank higher. This in turn raises the trust factor for Google for consistently giving out authentic, qualitative and genuine results in every search result.
6. Best-In-Class Ads and Toolset
Google Ads are efficient, popular and most importantly cost-effective for a huge chunk of businesses in most countries. The ROI of these easy-to-launch and run Google ads being high, is an obvious go-to for many internet users. Apart from that, Google has the best toolset of its own that provides ease in many complex tasks. For example, Google Analytics is one such simplified tool by Google that offers countless valuable insights into a website in an easy-to-understand language. Some other best tools from Google include Keyword Planner, Google Trends, Google Calendar, Google Meet etc.
7. World-Class Support
Google is known to have the most efficient support team for its users’ issues and queries. That is the reason why most digital business owners prefer to be a Google Premier Partner. Not only that, but Google also supports new digital business owners to rank higher, perform better and make profits through its guidance, free knowledge and online consultation.
Pros and Cons of Using the Google Search Engine
The Google search engine is one of the most important online services available today. It is a central place for finding information about products and services, and for finding new information about any topic you want. The Google search engine also offers a lot of information about how to make your website work better for people searching for you.
Without a second thought, Google is the best search engine one can ever use for almost anything. But, because Google is everywhere, it is essential to know the Pros and Cons of using it:
Pros:
- It gives the most accurate results
- It has the best tools for day-to-day tasks like calculations, conversions, translations, etc.
- It has the best filters for every search
- It has a free video, images, and books library of its own
- It provides free but valuable courses on various topics
- It has its own search engine ‘Google Scholar’ for academic research
- It allows shopping and online bookings directly without any extra fees
- It offers a huge number of free products like Google World, Google News, Google Finance, etc.
Cons:
- Your data is tracked by Google on all channels on the internet including Youtube, Facebook, etc. This is a huge privacy concern for modern internet users
- No rewards for browsing data on the internet like other search engines
- A not-so-satisfactory mobile-browsing experience due to Accelerated Mobile Pages (AMP). AMPT cuts down the heavy elements of a webpage to avoid a reduction in the speed of results
- Google has an average quality of images and videos as compared to written articles
Best Google Alternatives
Google is by far the best, but there are other players in the market that work the best where Google lags a few steps behind.
- DuckDuckGo: It is popular as a search engine that’s not designed to track you, but to help you. If you are concerned about your privacy on the web, DuckDuckGo should be your go-to.
- Bing: The Microsoft-owned search engine is the second most-known search engine after Google. Bing is known for its better image and video search results.
- Yahoo: Though not used by many users today, Yahoo is still known for its web services like email, financial assets and answer forums.
- Baidu: Famous in Asian countries, especially in China, Baidu is considered the second-largest search engine after Google. It provides similar features and services to Google.
Conclusion –
While there are a few alternatives to Google today, and there might still be a few more in the coming days, Google is predicted to be the best for decades to come. Google, like you would agree, thinks from people’s minds. And that’s what makes it a giant success. Google has a vision of its own, “To provide access to the world’s information in one click”, and it has stood by it all the way long. Having considered its usability, relevancy and quality, Google indeed deserves to be the “search engine of choice” worldwide.
What are your thoughts on this?
