There is no point in having a website if your visitors are not engaged effectively and prompted enough to convert. Every business needs tangible results for which they spend tons on different lead-generation digital marketing tactics. Lead magnets is one such effective technique that have been used since decades to generate more sales. So, if you haven’t used this tact yet or need some more insights to execute it, keep reading to understand all about lead magnets and how to use it with efficacy!
What are lead magnets?
Also known as performance marketing software, a lead magnet is a marketing tool used to generate leads by offering something interesting in exchange for a potential client’s contact details. These details are further tapped to generate sales and thus the name Lead magnets (Leads that attract sales). These lead magnets are of different forms and range from eBooks, templates to whitepapers, brochures and more!
Benefits of using lead magnets and why your business needs it?
Lead magnets are significant because they create a fantastic bridge between awareness and trust. It also emphasis on exchange of critical information. It is also something without which your business cannot flourish as it helps attract quality visitors. It is important to think like a buyer when incorporating lead magnets in your digital marketing strategy. You can use lead magnets throughout a buyer’s journey on your website, right from the call-to-action button to the landing page which should be engaging enough for your visitor to share the required details such as an email address or contact number. Do not forget to give the journey a delightful end with a thank you page and follow-up emails. No the key does not lie in only using lead magnet but also in knowing when and where to approach your customer with it. Getting associated with an experienced digital marketing agency in Thane with the right skill sets will ensure that you know exactly how to use your lead magnets to generate the maximum leads.
How to use Lead Magnets effectively?
Here are a few ways in which you can use lead magnets effectively for your brand.
Demos, Trials & Proposals
Using a ‘Request a demo’ option is a wonderful tact as most people who visit your website would like to use what you offer for free at first. Also, a free proposal in exchange of customer information is also a trend that business use successfully.
Discount codes
Everybody loves discounts. Another great lead magnet, discount coupons can work wonders if used smartly.
eBooks, audio and video files
These materials are the most widely implemented and effective lead magnets that get people to sign up and provide the information you require to convert them.
Case studies, newsletters and webinars
Case studies and newsletters are the perfect way to pique your customer’s interests and prompt them to share information in exchange of a valuable information. Make sure the case studies and newsletters are a glimpse into your fantastic work or a genuinely interesting topic about the field. Another great alternative is to use webinars with intriguing topics as they have a very high perceived value.
How-to-guides
This is a good lead magnet for physical and digital products. Buyers of these products are eager to read this in return of their details. A useful tip is to keep it as precise and crisp as possible. Few of these examples could be how to use a product, how to maintain or clean a product, how to sell a product etc.
Many digital marketing gurus also use the ‘Your secret’ lead magnet tactic and promise to share a critical industry secret in exchange of information. Ensure that whichever technique you use the information you provide is relevant from the customer’s point of view. Understand your buyers, keep their perspective in mind, identify value propositions, and update your strategy and content regularly. Also, don’t forget to use the right lead magnet strategy best-suited for your industry. These tips and techniques can empower you to use lead magnets as an effective tool in your digital marketing strategy and reap valuable leads for exponential results!
