From a simple photo sharing application to a huge platform Instagram has it all. Approximately 1 billion people use Instagram, from which 1 billion people use Instagram actively in a month. So, if you’ve been thinking of using Instagram influencer marketing for your business then this is the right time. Instagram influencer marketing can help you reach billions of people in one go. Most of the active users on Instagram fall under the age of 35 and so it can help you directly reach your targeted demographics which helps you increase your brand awareness.
But it is more, a lot more than just publishing a creative image it is the final outcome of your brand’s visual appearance.
What is Instagram Influencer Marketing?
It is a type of marketing wherein business collaborates with an influencer on Instagram to promote their brand, Product, Campaign or services. The term influencer simply means creating content on the digital platform it includes both macro and micro level influencers.
- Macro-level influencers include influencers who have more than 1 million followers.
- Micro-level influencers are the content creators with small fan base between 1,000 to 10,000 followers even if they have comparatively fewer followers then macro influencers still, they have a high engagement rate.
Why you should Use Instagram Influencer Marketing?
Because Instagram engages people and connects with the audience in a friendly manner. For instance, spend 10 minutes on Instagram scroll your feed and you’ll come across different influencer images promoting some of the other brands. It is the best social platform because it promotes your product without being hard on customers. Influencer marketing has actually changed the buying behavior of the customer.
In this blog to Instagram influencer marketing, we’ll give you all the reasons why you should be there on Instagram. Also, we’ll help you with some tips on how you should be building your campaign, setting strategies, and delivering outcome.
How can you Implement Instagram Influencer Marketing for your Brand Promotion?
As mentioned above you can collaborate with micro and macro level influencer according to your brand requirements. Now that you know who your influencer is, the following are the strategies that you can implement for your brand promotion-
1. Promote Competitions and Giveaways –
Promoting your product by giving giveaways is the best way to raise brand awareness because everyone loves free goodies. Held competitions & increase traffic on your website. This is a win-win situation for both followers as well as influencers because influencer get to engage their audience and followers get to participate and win free hampers.
Here influencers can simply ask their followers to participate by following 3 three steps- ask them to follow the brand page, ask them to like 1st five pictures, ask them to tag their friends this can easily sway their followers.
2. Add a proper Bio with a Clickable Link –
clickable links and accurate bio will give traffic on your website. Your link can also be added in the bio this link directs you to make a purchase where you get to see all the products that are been offered by the brand here’s an example of how herbal essence gain traffic by adding their direct link on @curiouscomponents Instagram page.
3. Socialise on other Social Platforms –
Instagram allows you to collaborate with Facebook, Tumblr, Flickr. This can help you to connect on various platforms at the same time. You can create IFTTT on Instagram and this will automatically share your videos and photos in loose channels just like Facebook does.
Build Content Themes –
Strategies your objective and plan your content accordingly. You can also showcase your culture and work on your theme. Your theme actually helps your account look more creative. Brainstorm possible videos and images according to your theme. Use similar colour theme check brand guidelines, background colour, white space balance, for example, @sabyasachiofficial has consistently used similar illustrations to connect with the audience its eye-catching and visually effective
4. Promote Discount Codes and Exclusive Offers –
This is the best platform to encourage your customers by collaborating with influencers. Ask them to promote your service or product also ask them to add promo codes or URL. Free shipping can be given on shopping above xyz amount or even free goodies if they buy products of a certain amount.
Peer recommendations are useful while promoting products. It looks real, people trust influencer recommendation. So, once you advertise on your influencers page it is likely that your targeted audience may check your website and this can actually give you some potential customer. @Aakriti Rana, a fashion blogger recently collaborated with the face shop, published a photo on her Instagram page featuring thefaceshop products.
5. Instagram Stories and IGTV –
Instagram Stories and IGTV to Promote Your Brand from Your Influencers Account is the best way to publish in the moment content because unless you mark them as your fav it will disappear in the next 24 hours. Day by day it is increasing its popularity.
You can ask your influencer to provide your website links also you can ask them to Add “swipe up” on their stories so the interested customers will directly be directed to your website. This can help you drive some real sales and will help you gain some potential customers. Make sure you keep it simple so that it is easy to read, understand and view. Most importantly your viewer should not skip your story. Share real stories, experiences to gain more attention. Lastly, don’t forget to be CONSISTENT AND REAL.
6. Use Brand Hashtags –
Use potential hashtags to increase your brand recognition. Collaborations with influencer help in promoting your campaign using #hashtags. More people use your campaign’s hashtag, more popularity of your brand. Hashtags also should be used in sponsored post and should inspire users to use that hashtags, which will bring popularity and help you reach your target audience.
7. Add Appropriate Captions –
Take efforts to write your captions they should be accurate unique and theme based while there’s a limitation to character count, you can only write up to 2,200 characters in one caption. So, stick to the point add every important information that you want your audience to know (your brand hashtags, website link, your brand’s official page) most importantly do not omit your caption, because words express a lot more than a visual doe. A) Add important text in first lines. B) Do not forget to be crisp clear.
8. Use Accurate Keywords and Avoid Misspelling –
Use accurate keywords to reach your audience. And if you want to crosscheck on who’s speaking about your brand then you can simply monitor your keywords it can include your brand name, common misspelling, name of your service, product or event.
9. Invite Influencer to your Events –
Invite influencers to attend your events, keep them engaged and ask them to talk about it on social media. A lot of brands arrange events to increase their brand recognition. This collaboration can actually help a brand create buzz and can also help in gaining media attention.
10. Mention CALL TO ACTION –
There should always be a reason for viewers to visit your page again and you can give them one by engaging them. Engage your customer by being more visible. Create strong call to action using your own visuals, let your followers engage with your content.
11. Ask Influencers to Add a Thorough Review of Your Product/Service –
Ask your influencer to give a detailed review of your product this will educate your audience about your service or product. Honesty is always praised and accepted so ask your influencers to be honest about your product so followers can build trust in your brand. Detailed, authentic, credible recommendations are always accepted and can help your brand gain more authentic customers.
12. Lastly, Track the Results of your Campaign –
Lastly, analyze your results. Track how your campaign is performing. It is very essential for a brand to evaluate how their influencer campaign has performed this can tell you if you need any changes because different brands practice different strategies it totally depends on a brand to brand on what strategies they have to adapt.
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Thank you for the information. It was very helpful.