twitter hashtag
Social Media

Twitter Hashtags Simplified: Here’s How you can Start Using Them

By Aug 08, 2019
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    Image Credit – richtopia.com

#HASHTAG – A symbol of trend-seekers and trend-setters on the internet, has changed the world of social media. Over a decade has passed & it has evolved every day, building a connection between the users and brand.

It all started with Twitter in the year 2007, when the first hashtag- #barcamp was used by Chris Messina.

By 2009, Twitter had officially turned it into a clickable format!

A single symbol used before a word, phrase or keyword without any space or punctuation, helped categorize the world-wide data making it easier for the users to find information about a specific topic. Around millions of people use hashtags regularly.

The Era of Hashtags –

It was reported, about 125 million hashtags were used in the year 2018 by Twitter. And the number would still grow by 2019.
Through clicks, tweets, likes, retweets, favorites, the engagements have increased across the world, bringing scope for businesses & brands to grow. Talking about relevant topics can help pass the right message to the target audience, converting them into customers.

Awareness for users & feedback for business/brands is the essence of a hashtag.

Types of Hashtags –

1. Event Based Hashtags –

Event-based hashtags are created to make the audience aware about the event and arouse interest about it. It is specific for that particular event and is used along with the brand-based hashtags. If a business uses an event-based hashtag, interested people would react, follow, or share their opinions about it.

For e.g. #LakmeFashionWeek giving exposure to the users through the post, live updates of the event.

2. Brand Based Hashtags –

Brand based hashtags are unique in nature. They are either the brand name, tagline or based on any of its product.  For e.g. #JustDoIt – tagline of NIKE used for every product, event, campaign.

3. Campaign Based Hashtags

In one day around 500 million tweets are sent, and it becomes difficult for the brands to make their content reach the right audience. And brands have started running a whole marketing campaign using a hashtag. Through this reach get maximized and the brand content gets noticed on social platforms. 

For e.g. #HarGhoontMeinSwagHai campaign by Pepsi which is based on the admission season for youths waiting for the cut-offs to be announced, with a message that ‘Cut Off Is Temporary and Swag is Permanent.’ This a type of awareness among the youths.

4. Generated by Users –

There are certain types of hashtags generated by users and they are occasionally used and are not event-based.

For e.g. #IndiaTravel, these types of hashtags gain attraction and are seen for several hours/days on the top trending list of hashtags of Twitter. A brand/business can use these trending hashtags related to their company and reach people away from their followers.

5. Evergreen Hashtags –

Hashtags like #TuesdayThoughts #WednesdayWisdom, #Throwback #TGIF are evergreen hashtags because they trend very frequently on social media platforms. Brands make sure to take the maximum leverage out of such trends for gaining visibility.

A twitter hashtag should be simple, unique and relevant in nature. It should limit to one or two per tweet to keep the value of the content. It is a great way to catch the attention of the readers and get better visibility for your brand content. Want to know how to make the best use of hashtags? Get in touch with us now. You can write to us at [email protected] or say hi on Facebook, Instagram, or Twitter.

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