The working pattern has entirely transformed recently, especially post- Covid-19. Over the years, employees were only familiar with working from the office. However, the worldwide epidemic has changed our narrative of working patterns completely. It has dramatically affected many organizations’ working culture, such that they now grant their employees a Work from home facility (remote working) or hybrid working model. These steps taken by the organization itself are a form of Employer branding.
Also Read: 5 Crucial Employer Branding Terms: A Comprehensive Guide
Let’s Understand What is Employer Branding?
Employer branding is a method of promoting the company to a desired target audience. It is mainly about giving a brief idea about the company’s work culture. It helps attract and reach out to the company’s potential future hires while it provides subsequent benefits to current employees and keeps them happy in the organization. Employer branding helps put out a positive image of the organization.
5 Tips for Better Employer Branding for Your Hybrid & Remote Working Employees:
1. Transparent Communication
A promising sign of any good organization is transparent communication with its employees. Employees must be well aware of their rights and well-equipped with opportunities to grow in their organization. This will help them understand the company’s vision, mission, and goals and provide their best efforts to exercise them smoothly.
2. Virtual Games & Activities
Hybrid employees are not physically present in the company. Therefore, holding them inclusive is one crucial step that helps a company. Although not physically but virtually, they can be felt included in their team by having activities and games, helping them bond with their colleagues and enhancing the company’s work culture.
3. Regular Feedback & Updates
Regular check-in and feedback of remote working and hybrid employees will help them give clear and constructive feedback. The feedback will help in making improvements and upskilling its facilities to its employees. It is essential to make them feel supported and a part of the organization by being valued. Ultimately helping the organizations and work in its beneficial by keeping the employees happy with unanimous benefits and being flexible to their needs.
4. Flexible Working Hours
Many new moms and women with years of working gap find it hard to report to the timings of the organizations and feel burdened. However, flexible working hours will help them ensure a smooth and hassle-free work life. This will help them fulfil their personal and professional duties together while making no compromises in their work.
5. Work-Life Balance
Ensuring a proper balance between work-life is essential. Employees need to have a good work-life balance to keep them happy. Many employees are expected to extend their shift timings and work more due to remote working making it a major drawback.
Respecting and adhering to work timings, respecting boundaries, and assigning manageable tasks and realistic targets help employees feel encouraged towards working. It creates a healthy work-life balance in the workforce.
Good Employer branding agency is no longer a myth but a mandatory facility that an employer must provide to its employees and workforce. It is a vital part of the growth of every organization.
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