Who would have thought that voice recognition could not only answer questions and unlock devices but also unleash key data for businesses worldwide! Digital marketing initiatives are soaring high with smart, adaptable, and resourceful voice recognition technology.
The pandemic has only acted as a catalyst to this scenario. Still, contemplating if leveraging voice technology for your business is worth a short? In this blog, we decode the most trending 2021 voice technology trends that will equip you to master this trend and use it as a productive digital marketing tool for your brand.
Top 2021 Voice Technology Trends
Abundance of Applications
With the evolution of this technology, its application has also augmented. Voice recognition is put to use for tons of new age endeavors such as Web Conferencing, Voicemail & Chat App Messaging Transcription, Customer Experience & Analytics, Subtitling & Closed Captioning, Education, Academic Research, Legal & Medical Transcription, Digital assistants, Voice bots, Consumer Electronics & Automotive Command-Control, Media Monitoring, and many others. According to a recent speech recognition technology survey, the top two voice applications that will have the largest commercial impact in 2021 are web conferencing transcription and customer experience & analytics.
The Pandemic impact
2020 has demonstrated the need to expect the unexpected on a global scale. The challenges delivered in 2020 have been met by some seriously impressive innovation. A Speechmatics survey report 2021 states that, organizations that have adopted voice based and other future technologies have continued to thrive while those who were not prepared or slower to adapt when the pandemic struck, were often hit the hardest.
In comparison to 2019, the work scenario has been completely unrecognizable in 2020 and 2021. With e-conferencing on the rise during the pandemic, voice technology application in Web conferencing transcription has had the biggest positive impact as a result of COVID-19, followed by customer experience & analytics.
Boundless growth trajectory
As per Market Research Future (MRFR), the size of the global speech recognition market is expected to reach $16 billion by 2023. Research by Capgemini reported that out of the top 100 organizations surveyed as part of their research into the technology used in the automotive industry, 48% of automotive organizations are deploying voice assistants within their vehicles.
In the same report, Henrik Green, Senior Vice President of Research and Development at Volvo Cars remarked that “Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable.”
Disrupting the digital marketing scenario
Voice technology has been a market disruptor since its inception. It is also one of the biggest sources of data pertaining to customer preferences. When it comes to search engine optimization, all things have been optimized for screen-based results. With voice assistance taking over the market in innovative ways every year, the future calls for newly improved digital strategies circling around this technology.
Though voice technology has been an asset for targeting the right audience in various marketing initiatives, businesses need expert assistance from good Digital Marketing Companies in Mumbai to leverage this technology for conquering their digital marketing goals.
Improved customer experience and engagement through modern marketing strategies
Google suggests that out of the entire global online population, 27 percent is using voice search on mobile in 2021. Quick and easily accessible voice technology has been widely adopted to support businesses with their digital transformation projects. It has proven to engage consumers and enhance their experience.
While incorporating this technology in your marketing efforts always take into account consumer intent, be specific, target long-tail keywords, and update your Google My business listing for impactful voice search SEO to capture your brand effectively in the “near me” searches.
What the Future Holds for Voice Technology?
The applications of voice recognition technology in the near future are potentially boundless. A report by Techcrunch states that in 2020, the number of devices with voice assistants installed was over two billion. In the coming future, speech recognition has to move away from simple data analysis or pattern matching and begin to embrace a level of understanding, at least of dialogue structure, intentions, and tone of voice.
Emerging technologies like natural language processing (NLP) and voice analytics tools are offering value to businesses across several industries. With text and voice data combined, businesses can utilize NLP and analytics to procure a 360-degree understanding of business processes and customer interactions, ensuring superior value that was never been seen before.
Similar to most consumer-led technologies, voice technology has evolved, and businesses are turning to its competences to develop efficiencies and revenues. Businesses have been able to scale, pivot, adapt, operate and market their businesses even in the face of unexpected change with the robust aid of voice technology advancements this year. It is likely to enhance further in the near future to unleash infinite marketing potential for every business.
