Before Spotify and YouTube drop in their wraps, we developed a wrap-up for digital marketing trends in 2022. Globally the digital platform is going through a unanimous transition with advanced technology making its way into the market. In such a case, it is of utmost importance to keep up with current trends to grow your business in the upcoming time. Furthermore, with recent changes like the global pandemic Covid-19, the global shift and evolution have become acceptable and easier to adapt to, and many new progressive changes have occurred. “In the field of digital marketing, it is vital to be the early adaptor to accelerate more growth and success into business.”
Let’s Take You Through the Top Trends of 2022
1: AI is Here to Help
The fastest and most impressive growing trend of 2022 is AI. Artificial intelligence has transformed the digital experience to the next level. It has facilitated advanced services in Smartphones, self-driving cars, social media, robots, Video games, etc. Its usage has kept on growing. AI has been put into practice in many ways, replacing humans with Robots. More Machine learning and adaptability will be in the future within the virtual world.
According to AI Trends of 2022, As businesses move through generating data and developing AI-literate cultures within their staff, we will increasingly interact with or alongside machines that employ smart and cognitive capabilities to help us improve our abilities.
There are many examples of AI; some of them are:
- Copy.ai – widely used by many companies, it helps generate copies for copywriting; apart from giving copies, it also helps get creative ideas from it.
How copy.ai helps its users make copies creative and well-written just by knowing about the product.
Suggests a list of copies; you can pick the most relevant ones or even look for more.
Creative ai– Dalle converts ideas into visuals. It helps us visualize our thoughts and eases the content creation process.
Video ai (synthesia)- Video ai is a time saver, which is why many top companies use it to make videos. It helps to create videos out of text in 65 different languages and proves to be a boon for its users.
2: Big Bets on Metaverse
Metaverse is significantly growing, backed up by top companies many brands highly support it. Leading brands have already started using Metaverse, while the rest are getting into this digital space. We now have Metaverse shopping stores.
Zara’s Metaverse collection of clothing line – Lime Glam
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We now have Zara’s Metacollection Lime Glam, a clothing brand, and other advancements in the Cosmetic industry, Real estate, gaming, and many more that have flourished significantly. Although 2022 may not be the year of the Metaverse, it is the initial year of the Metaverse where we see its growth among people.
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The above picture is of “Illuvium”, a Metaverse game.
The gaming experience in the Metaverse is the finest, with a power pact experience full of a realistic feel, making it more exciting and engaging. Popular Games on Metaverse like Sandbox, illuvium, Farmers world, and many more give the most impressive practical gaming experience making it irresistible and stunning to indulge in this next-level gaming experience.
3: Thumbstopping Shorter Video
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The above statistics show the attention span of a human is lesser than even a goldfish. Following this, social media consumption has also changed drastically. Earlier, people would resort to TikTok to watch short videos and indulge in quick content. Therefore, it became essential to create content accordingly.
Many new applications have made their way into the market. Following TikTok’s ban, these new applications let you see short videos. Such content is engaging and getting more popular. It also resulted in better SEO performance. In addition, a short range of content is likeable and effective in delivering messages.
For instance, An animated video can make you understand or portray all emotions for education, informative, or work purposes.
It is also helpful in targeting a broader audience in a shorter period. As a result, short content has flourished on social media and taken it to new heights. Applications like Moj, MX TakaTak, and Josh have increased usage along with YouTube shorts and Snapchat spotlight.
For instance, An animated video can make you understand or portray all emotions for education, informative, or work purposes.
It is also helpful in targeting a broader audience in a shorter period. As a result, short content has flourished on social media and taken it to new heights. Applications like Moj, MX TakaTak, and Josh have increased usage along with YouTube shorts and Snapchat spotlight.
YouTube Shorts has grown a community of more than 1.5 billion monthly logged-in users globally, generating 30 billion views per day, four times more than 1 year ago.
4: 5G in India
The 5G network has recently started in India, and we will see progress and development in the telecom sector. Apart from being a fast internet service, it will also encourage marketing and advertisers in many ways. 5 G Technology will bring many significant changes, including improvements in videos and content quality, also increasing better security. A notable difference will be seen in streaming quality too. It is said to give a more well-defined and quality experience for users. 5G will significantly differ in diverse sectors like healthcare, education, vehicles, and innovative city projects.
Currently, we have a massive range of phones that support a 5G network, including smartphones by the top-selling brands in India like Motorola, Realme, Samsung, Oppo, and Vivo.
Here’s a list of 5 G-enabled phones in India.
5: Voice SEO (Voice Assistance)
In the year 2022, voice SEO will be more popular. It is convenient and more efficient to use. (Imagine you have a hand full of things and need to search for something on google urgently, with Voice SEO, you can efficiently multitask).
Widely known in many forms like Siri, Alexa, bling, Google Assistant, and many more, its usage has increased more than ever this year due to better ease facilitated to users, making it a part of everyone’s daily routine.
6: Future of Twitter?
After being taken over by the new director -Elon Musk, Twitter has shown some notable changes. You can now access better-upgraded facilities like a priority in replies and searches with a new blue tick feature. Enjoy posting audio and video without the constraint of time. The edit button has enabled us to edit the tweet even after publishing for Twitter blue subscribers only, which is also one of this year’s updates. Similarly, there have been many such updates that have interested more users towards Twitter like:
- Edit button – You can now edit tweets and notes after posting them with the edit button for Twitter blue subscribers only.
- Blue tick – non-celebrities can have a blue tick on Twitter by paying 8 USD per month.
- Flock – similar to Instagram’s private stories, it will allow you to limit your viewers to specific content.
- Safety mode – safety mode helps automatically block any spam or harmful speech.
- Downvotes – is an, unlike feature. It is only available on replies, not on the post. The aim of this is to remove any offensive speech replies.
7: Cookies Less Future
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News about cookies disappearing soon has been around. Third-party cookies will no longer keep track of your personal information. They primarily track your interest and other personal details later, which helps them send more relevant targeted Ads your way. Soon they will disappear from browsers. However, Apple has already removed many third-party cookies. Google will follow this soon as well. But where will all the data go, and how can it be protected?
Brands are now shifting to first-party data. First-party data is nothing but data collected directly by organizations. This data is authentic and reliable as it is collected directly from the source. It is safe as well. It also targets the right audience and helps give the business relevant customer information.
8: Progressive Web Pages
Interesting and upgraded progressive web pages have now become very popular. PWA are fast and take less time to load than other web pages. Its key benefits are that it can run without the internet quicker and more efficiently.
There are many examples of Progressive web pages. One of the most prominent examples is Flipboard. For consuming news online, we use Flipboard. It is faster than other web pages and takes up fewer data. It offers the user a wide range of contemporary topics of information or interest. It is an online magazine serving many different genres to its users based on their interests which helps them keep up with all the updates and news effectively.
9: Interactive Automated Chatbots for Marketing
Interactive automated Chatbots are AI Chatbots that appear on web pages to interact with page visitors. It enables ease as it is automated, handles the customers in the initial phase, and helps get appropriate information, which encourages the marketing process. These Chatbots are because of AI, which allows customers to engage and get information which has proven effective for marketers.
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While you might think chatbots only help web pages to communicate with people. Instead, these automated chatbots are also very useful in increasing sales of different brands by connecting directly with the customers. It helps connect with more customers quickly and answer their queries, growing sales for the brands on WhatsApp.
10: Social Ecommerce is Your New Sales Channel
Another eye-catching trend of 2022 is the increased demand for Social Ecommerce. An excellent way to interact with a broader audience in real-time. These videos differ from the regularly pre-recorded videos by influencers. Instead, they are real-time videos where you can comment, buy, sell, talk about anything, and create or share videos in real time. Applications like Amazon- Live, Chinese apps like Taobao, and other platforms have already started social E-commerce.
This type of content is engaging and more trustworthy as it is a real-time experience. People tend to trust word of mouth more, especially when an influencer speaks about a particular product. Therefore, you are more bound to buy it quickly. One can find links to the products mentioned in the video and buy them. It is a great way to interact with the audience and increase sales.
According to China’s E-commerce market, the E-commerce value of the China market is expected to grow at a strong CAGR of 11.6% between 2021 and 2025 to reach CNY21.4 trillion (US$3.3 trillion) in 2025.
Amazon’s live streaming, where you can real-time watch the video and chat, share videos or make purchases. t is a great way to interact directly with influencers. In addition, you can find the links to the products mentioned in the videos and buy them easily.
We hope you got the gist of the highlights in Marketing trends of 2022. For interesting updates in the digital world, sign up for our newsletters, and for any help with your digital marketing efforts, reach out to Impulse Digital.
Thank you so much for you wonderful information given above it will help me in my career.