Lately searches for keywords such as “near me” has increased. According to Google’s Data, U.S. purchase intent keywords, since 2016, has risen from keywords like “can I buy”, “to buy” to “near me” by over 500%. It is evident that keyword – near me, is being used extensively by searchers to look for something nearby in their vicinity at a particular period of time.
For more data, we ran a Google trend search for last 12 months, to find out what kind of queries get searched for with the “near me” keyword and the study revealed that there is an increase from 51 searches to 100 searches for this keyword in India alone and from 62 to 95 searches globally.
Search Trend for “near me” in India –
Search Trend for “near me” in Worldwide –
With an increase in these search terms, it will be favorable that your business shows up when people search with the nearby keywords and hence, it is also essential to keep your “Google My Business” profile updated to be picked for such queries and even otherwise. With the above statistics and insights, we have compiled a few tips on how to boost your Google My Business (GMB) profile.
Tip 1: Encourage customers to write genuine reviews about your product or service
It is important to have reviews on the GMB page as people who search for products or services with a nearby keyword or even otherwise check for reviews first. If there are a healthy amount of good reviews, it creates a sense of credibility in the eyes of the audience. Hence, it is recommended to encourage your consumers to write reviews for your business.
Tip 2: Respond to reviews on time
As much as a review is important for credibility, it is also important to respond to these reviews in a timely manner. Responding to a negative review conveys that you are apologetic and empathize with what went wrong with the customer, and in the future, would like to improve on your product or service. It portrays that you care about your consumers even after they depart your establishment.
Tip 3: Make sure to use latest GMB tools
As we are all aware that Google keeps updating its search results on a weekly, monthly, and yearly basis, it is recommended to take advantage of these updates as these keep happening across Google products including GMB.
Google My Business tool now allows the following, similar to that on Instagram, Facebook & Twitter. Taking advantage of this feature and other new features like joining discussion allows customers to get updates about a new product launch, new events happening, new offers, etc. It is an easier way to stay connected with your returning customers.
Tip 4: Fill all the information on GMB page
It is recommended to have a detailed Google My Business profile as it gives information about your product or service to your potential customers. Since this information can be edited by anyone by using their login id, it is recommended not to leave any information incomplete, as your competitor can also edit your profile.
Conclusion –
In order to stay at the top of searches, it is important to keep your Google My Business profile updated so that whenever there is a ‘near me’ query, your business shows up at the top and all the required information is given out to your potential customer.
If you need any guidance regarding the tips to boost your google my business profile? Get in touch with us now. You can write to us at [email protected] or say hi on Facebook / Twitter / or Instagram.
