In this fast-paced world, no employee wants to stick around or continue a job just because it fulfils their needs. Employee branding is crucial for every organization to achieve great heights. Employees are no longer short of opportunities, if they do not like the pattern or work culture of the company, they may quit. Rather, they look for a workspace that helps them feel secure and has a proper working pattern.
Employee branding secures and helps the employee understand the company’s work culture and vision. It gets easier for an employee to understand what is expected from them at work, and how they can align with the vision of the company.
What is Employee Branding?
Employee branding is giving a brief idea about the company’s vision, mission, and goals to the employees of the company. Good Employee branding not only encourages or attracts current employees but also future hires, ex-employees, and outside stakeholders. It helps attract talented and suitable employees to be driven to work for the company.
Employee branding encourages the employees to know their company better and understand the core reason for the company’s existence. It promotes better working and a positive outlook of the employees towards the company.
Also Read: 5 Crucial Employer Branding Terms: A Comprehensive Guide
The Top 6 Incredible ways to Build Strong Employee Branding –
1: Regular Interactions with the Employees (Internal communication)
Regular interaction with the employees by human resources will help them voice out their opinions and the problems they face in the company. It could be internal problems in the company or any discrimination issue; every problem can be sorted out with communication.
Initiatives like holding quizzes or games would encourage fellow employees to build better relations and understanding with each other. This will lead to a better work culture in the company.
2: Productive Upskilling Process through Training
Getting proper informative training will help the employee perform better at their work. An effective training process encourages the employee to learn about all the details and focus on the task or job role better. Ways to represent the company to a mass audience and knowing about the rules and regulations of the company will also result in a smooth onboarding process for a new employee at work.
Example: Amazon offers a good training process, which helps employees become productive at work. They have an effective system through which the employees train and understand the work in the company. This further, encourages employees to perform better at their job.
3: Leadership Interaction
Leadership interaction comes when the higher associates address the employees. Any new updates regarding the rules and regulations of the company or any changes, when addressed by them help enact it better. The employees being informed and aware of the new system helps them understand their work efficiently. This also builds good communication within the organization. Good leadership comes when the employees feel secure and valued at work.
Example: Good leadership comes when the employees feel encouraged and addressed. One such example is Google, where the CEO Mr Sundar Pichai himself addresses the employees. He is popularly known for his good leadership skills. By practising good communication, he empowers his employees to work efficiently.
4: Accepting Feedback by the Employees (Surveys)
Being open to taking feedback from the employees, be it good or bad, will eventually help the company get better. Accepting feedback will help the employees address the various issues they might be facing or what needs to improve for the better functioning of the company. Even an employer might not see the wrong or the points of issues, but an employee can identify and put the issue across.
Example: Netflix practices an effective way to communicate by taking feedback from its employees. This encourages the employees to voice out their ideas and opinions. While the company can work on improving and solving the problems and function better.
5: Diversity and Inclusion
Diversity and inclusion involve the diverse opportunities given to different sets of employees. Including new mothers and a female workforce of the company. It is necessary to understand and provide them with the support they need at their workplace.
The “Returning to work” phrase is challenging for the employees. Any employee would be willing to work with a company that tries to understand and co-operate with them. Providing them with proper facilities is important, so they can adjust and feel accepted and understood at work.
Example: Accenture is popularly known to be one of the ideal companies for providing smooth and supportive working patterns for new mothers. By providing parenting workshops, a good leave policy, a flexible working facility, and maternity counselling sessions. This helps encourage more employees, like new mothers to join the company.
6: Projecting Work Culture of the Company
Every employee would be happy to sign up and work with an organization that seems fun and easy to work. Projecting content about the company’s work culture would interest a wider audience. This will also catch the interest of the new employees and display a positive outlook about the company.
Example: Companies like Google and Facebook promote a cool work culture through their content which helps attract new employees to the company while also keeping the current employees happy and content with their work culture.
