Geofencing marketing is a location-based marketing and advertising strategy which lets you set up virtual barriers and send targeted ads to customers who enter or exit a defined space. By investing in a Geofencing marketing strategy, your business can deliver a more tailor-made experience for customers nearby. In this blog, we break down this marketing strategy for you, part by part, and explore why it could be a blessing in disguise for your business!
What is Geofencing?
The term “Geofence” denotes the physical boundaries of a target location. It can be a specific city, a zip code, a county, or a mileage range around a particular physical store location. It is also possible to configure multiple Geofenced marketing channels for businesses with several locations. Geofencing marketing empowers marketers to resonate more strongly with clients living within their targeted locations.
How to use Geofencing Marketing for your business
Below we list a few of the ways in which Geofencing Marketing can be incorporated into your business’s digital marketing strategy:
- If you own a brick-and-mortar retail storeyoucould create a Geofence in the area around the physical store location. For instance, a retail business owner could target the Geofence to a 20-mile radius around the store to focus on the closest potential customers.
- Marketing events and industry conferences that include travelling around the globe could create Geofences around the future location stops where they are about to go in order to establish brand awareness in advance.
- You could also use Geofencing to rise above your competition. Businesses can create a Geofence territory to entice potential customers leaving a competitor’s location with better eye-catching deals.
- Service-oriented businesses like law firms, healthcare providers, and hospitality-based businesses can Geofence their advertising efforts to the desired service areas with ease which helps reach the right audience efficiently.
Creative ways of Geofencing
If you’re still contemplating whether to implement this strategy here are a few classic examples of its efficacy:
- Coco-Cola maximized its revenue through the Geofencing marketing strategy wonderfully. It could determine its best-selling drinks, busiest locations, easily with the aid of the data gathered from the vending machines’ payment software and facial recognition systems.
- The Geofencing technology built into Sephora’s app notifies customers who walk into a Geofenced area regarding their unspent gift card balances, providing instant digital assistance at every location indicating that a Sephora store is nearby if they intend to shop.
- Businesses could also adopt Whole Foods’ competitive Geofencing strategy that automatically sent alerts and promotional offers to customers in targeted areas with an aggressive edge called the Geo-conquest strategy that took advantage of the Geofences placed around their local competitors.
- Drive customer engagement by using Geofencing creatively like Dunkin’ Donuts. They encouraged customers to use the Snapchat filter and share their silly donut-head photos across their social media platforms to influence brand reach.
Benefits of Geofencing Marketing
Personalized and targeted marketing
Geofencing lets you implement a personalized and target-specific approach to marketing. This boosts your brand image and helps create an impression ensuring that your customers come back to you in the future.
Precise high-quality content delivered at the right time
This marketing strategy helps you pitch the right content to the right audience particularly within a narrow and specific geographical radius that is conducive for your business. This automatically increases the worth of your marketing content especially when it is delivered correctly at the most favorable time.
Economical yet effective
Unlike other marketing strategies, Geofencing lets you connect with your target customers more effectively that too at a relatively lower cost. If you don’t know how to begin, the right Digital Marketing agency in Thane can help you implement this strategy productively. Starting with a Google Ad Words platform can set your business on the right trajectory equipping it with productive tools required for a constructive Geofencing marketing campaign. Google lets businesses set location-based parameters for their paid ads and business listings. The best part is that this functionality comes at no extra cost.
Boosts data-gathering efforts
Targeting your marketing strategy to a specific Geofenced area, lets you collect a better and detailed data pool by engaging the right customers. This makes it a smart and effective digital marketing campaign to retrieve customer data. The data regarding visit duration, spending, product selection, messaging effectiveness, etc. gathered through a responsive Geofenced advertisement can help you enhance your marketing strategy even more.
Now that you know all there is to this smart and suave digital marketing strategy go ahead and make the most of it. Equip your business with the right Digital marketing tool and Geofence your brand’s potential to new heights!
