Have you cast your vote yet? If not, this is your reminder to vote soon. The Lok Sabha Election 2024 happening in India is now the talk of the town. Let’s dive into the topic for better and deeper understanding.
Where have you been catching the latest updates and happenings?
Paradigm Shift from Television to Smart Devices:
Unlike in the olden days, when the elders were glued to the TV screens to catch the latest updates on the winning party or their favoured party, now we have the convenience of all-time updates at our fingertips.
However, what’s the new generation doing? Or perhaps how has the older generation switched to mobiles to catch the same election 2024 updates? Yes, we have come a long way with the presence of social media. The consumption rate of mobile users has increased now far more than ever, with recent data that says, India has approximately 1.2 billion mobile users and along with 600 million users that use smartphones.
TL: DR (Too long, didn’t read)
- Introduction to the upcoming Lok Sabha Election 2024
- Paradigm Shift from Television to Smart Devices – How have we evolved in terms of news consumption from TV to smart devices?
- The reliable presence of social media and how and why we all rely on social media today. It holds the world together.
- Popular social media sites and applications like and how they have made sure to update us on elections 2024
- Goggle
- Brands in action – The role that brands play through their ads to inform us about recent happenings has proved useful to promote the brand as well as promoting contributing towards the responsibility towards the nation.
- Conclusion – The ever-growing presence of internet has made it possible to be more informed, heard and seen. It has given us a voice and become our voice. We urge fellow citizens to vote for Elections 2024.
Also Read: Election 2024: From the Branding & Marketing Lens
The Presence of Social Media
The presence and power of social media are undoubtedly the supreme sources for information, entertainment, news and updates, learning, networking, and so much more. Likewise, the platform itself is a lovely way to reach out to your audience significantly be it a viral vada pav girl video from Delhi or recommendations from YouTubers around the world. We all rely on social media today. It holds the world together.
Let’s understand the presence of internet and social media applications in urging voters to vote:
1: Google:
Goggle, being very important and visited by many users daily, has drawn attention to the elections too. According to the latest data of 2024, a whopping 98.06% of people use Goggle in India.
What a wonderful way to reach out to people who use Google daily!
Such initiatives subconsciously make people aware of the latest happenings and serve as subtle reminders to do our duties towards our nation, too.
2: Instagram:
Instagram, being the most used application online is popular among a wide share of audience, as of 2023; approximately there are 516.92 million users active of Instagram. Imagine reaching out to so many audiences together.
In addition to this, social media, being the foremost ground for connecting learning and deriving knowledge, takes it as a responsibility to educate and inform people on the latest updates and provides a bigger community to connect from and to catch the latest news and updates.
Example:
This helps many people engage, spread and urge voters to take part in the most important events like Elections 2024. Adding election stickers helps the users stay in trend and be a wholesome part of a bigger and more responsible citizens group. It helps in deriving the right approach.
Example:
Here’s how Instagram also guides you to a page where you can catch the latest real-time updates and schedules, further informing you and providing a more informative approach.
3: Twitter
We can’t miss out on Twitter when it comes to current happenings.
Twitter is flooded with election updates all over. From hashtags like #LokSabhaElections2024, #ChunavKaParv, #MyVoteMyVoice, and so many others urging the users to go vote with many posts, tweets by fellow celebrities and popular personalities and politicians.
Example:
Brands being in action!
Similarly, brands have come a long way in pertaining to the public interest and acting as a responsible part of social media. While we speak about social media, similarly several brands too have their marketing and kept their social media game strong. The popularity of social media has led brands to join the community online and be more seen and heard by their respective audience.
From following the hashtag trend to very creatively using their brand or product to promote the message of the election.
Example 1:
Example 2:
Example 3:
Example 4:
You’re bound to remember things you see often, like this pop-up ad & Retargeting ads while using the applications. Such Ads not only remind you to vote but also draw your attention towards a specific party, which simply means how well they have done their marketing strategies, which draw public attention.
Conclusion:
The ever-growing presence of the internet has now made it necessary for brands to come into action. It has made it possible to be more informed, heard and seen. It has given us a voice and become our voice. This is how social media plays a positive role in consciously or subconsciously reminding us of our duties towards our nation.
Now is the time to vote! We, the team at Impulse Digital- A Digital marketing agency in Navi Mumbai, urge all our readers to vote for our well-being and for the future of a developed and successful nation.
