We are often so busy with our daily life that we rarely watch long content like a movie or web series, unlike if it’s a weekend or holiday. Instead, small breaks while travelling, working, and lunch make up for most of the user’s content consumption throughout the day.
Evolution of Short Form Content:
Following Tik-Tok’s ban in India in 2022, many short forms content platforms have emerged and taken over. Besides YouTube shorts and Instagram reels, many other Indian apps, like Josh, Moj, and MX TAKA TAK, have become popular.
Due to the massive growth of short-form content, many big and popular apps have made them available. As a result, it is relatively convenient to watch in your leisure time, making it the ideal form of content consumption that is easy to consume as per your liking and attention span to keep you entertained. Although these were in trend from the last year, they will continue to take over massive consumer attention this year, making it a revolutionary change in how we consume the internet now.
Why is a Short Form of Content Proliferating: Know Why
1. Multi-Purpose –
Short-form content is ideal for multiple purposes, from watching a quick cooking recipe video, DIY videos, Makeup looks, and tips on fashion and skincare to watching educational videos or animated videos that prove to be time-saving and effective for mass audiences. It is a quick resort when you are out of time.
2. Targets Wide Audience –
Such content targets a broad audience as it quickly reaches many audiences. As short videos, multiple videos appear to the audience while also introducing them to new content creators and not limiting their content consumption to specific creators only.
3. Successfully Delivers Messages –
Short videos are precise, not letting a viewer’s attention go astray and leading them to get a clear understanding of the video. Hence, they successfully put the message across to the audience.
4. Good Engagement –
Short videos are engaging and entertaining at the same time. This type of video gets a higher engagement rate than big videos.
5. Reduction in Attention Span –
Many researchers have compared the attention span of a human to that of a goldfish. According to a recent study, a human’s attention span is 8.25 seconds, which is lesser than a goldfish with an attention span of 9 seconds. It makes short-form content more popular because it serves short and to-the-point videos.
6. Less Data Consumption –
Short videos take up less data than long videos. This makes it ideal to be entertained while watching videos anytime and anywhere, avoiding using more data and ultimately exhausting the data limit.
7. Horizontal v/s Vertical Videos –
People spend more time on phones than on their laptops or desktops. While commuting daily and keeping mobiles handy has increased the availability of the vertical form of content. This has increased the availability of the vertical structure of content, making it compact and easy to keep users’ attention.
8. Unlimited Scrolling Feature –
Unlimited scrolling increases user engagement as new videos keep appearing with every scroll; it holds a user’s attention, constantly viewing new and updated content as per their liking, increasing the consumption of short-form content.
9. Platforms Building the Bridge Toward Short-Form Content Creation –
Many social media platforms have understood the direct benefit of short video content. Therefore, it became crucial to adapt to this trend as it also helps in driving more consumers to use the platform and spend more of their daily time on such content.
Platforms like: YouTube Shorts & Instagram’s Reels
Why are Millennials and Gen Z Feeding Over Short-Form Content?
Short-form content has given a vast opportunity to many influencers to multiply with a subsequent number of followers. It has accelerated the growth of influencer marketing to a new level. Many brands now approach influencers to promote their brands through a small video, reel content, or YouTube shorts. Creating such content is beneficial for the brand and the influencers as it is a short but trusted review targeting the audience most effectively.
Modern times have changed the narrative regarding content consumption as we prefer small quick scrolls. However, users’ high level of engagement on short videos shows that it will keep growing significantly even in the future.
Being a Digital marketing agency, we quickly adapt and understand the need to be relatively aware of new trends and how people consume rapidly changing content online.
Keeping up with new trends won’t be a stress anymore; reach out to Impulse Digital to get the best of Marketing services.
