Can you imagine life without colours? Over the years, colours have been an integral part of our daily life, be it clothes, accessories, footwear, products and even the smallest of things. It needfully sheds light on the importance of the psychology of colours to draw attention, to any possible thing.
But do you know – that colours impact our thoughts, moods, and evoke various emotions? Brands carefully yet strategically use colours to evoke emotions and create a much stronger and lasting impact on the consumer. Colours also have a much larger impact on the consumer’s decision-making process.
Let’s Understand How Marketing Strategists Use Psychology of Color in Branding
What Appears Visually Attractive Stays Longer In Memory. The creation of a logo or advertisement goes through multiple reasons to target the right audience, to speak volumes, evoke emotions by showing and depicting the right message and thereby using the right colours to enhance and attain impactful results.
Some brands have become successful in registering their associated colours in our minds. This has led to an instant recall memory for many of the audience.
Top 5 Most Effective Colours for Brand Psychology
1. Psychology of Blue Colour in Branding
The colour Blue is an absolute favourite, widely used across industries, and every brand includes it for a better user experience in some manner. While we talk about the colour blue you may be already seeing blue tabs, icons, and logos of applications in blue on your screen. That’s exactly how popular the colour is in branding and advertisements.
While it’s a comforting colour for many, blue ignites emotions of trust, honesty, and serenity along with intelligence and authority.
Types of emotions Blue Colour induces when used in branding:
- Trust, Comfort and Security
- Calmness and Serenity
- Intelligence and Advancements
- Peacefulness and Cleanliness
- Safety and Nature friendly
Blue Colour Psychology Examples in Branding
2. Psychology of Green Colour in Branding
Green is associated with Nature, Environment and Healing! Premium Brands associates itself with Green to exhibit feelings of hope and growth to provide its audience with reassurance and balance and induce feelings of connectivity. While green is one of the most popular colours for branding and marketing, it is also a great choice for building trust. The fact that there are so many things associated with green makes it necessary and effective for branding purposes.
Emotions triggered by Green Colour in branding:
- Nature and Healing
- Peace and Balance
- Fresh and natural
- Hope and Reassurance
- Health and Growth
Green Colour Psychology Examples in Branding
Also Read- Why Employer Branding Should Be an Essential Element of Your Marketing Plan
3. Psychology of Purple Colour in Branding
Purple is one of the most loved colours among girls and women. According to a study done on colour preferences among genders, 23% of women chose the colour purple and on the other hand, no votes were cast by men. Have you noticed one of the most prominent logos using the colour purple is associated with women too? Yes, you may have guessed it right “International Women’s Day”.
Purple colour is associated with royalty and individuality, and when used in branding, it helps in building trust for the brand’s quality and creativity. This is one of the major reasons why several brands use Purple as a primary colour in their marketing strategy.
Emotions triggered by Purple Colour in branding:
- Creativity and Quality
- Elegance and beauty
- Calming & Comforting (shades of purple)
- Technology and Innovation
- Royalty and Individuality
Purple Colour Psychology Examples in Branding
4. Psychology of Red Colour in Branding
Red stands as a powerful colour, depicting both positive and negative qualities. Due to its ability to drive such contrasting emotions, many marketing geniuses love using red while crafting their colour psychology for branding.
When used, red exhibits strength, energy, and boldness but also anger and pain, beautifully catching audiences off-guard with its powerful appeal. Many brands use this colour to create a stronger impact and a sense of urgency.
Types of emotions Red Colour induces when used in Branding:
- Strength and Energy
- Hunger and appetite
- Anger and Boldness
- Action and Excitement
- Passion and Aggression
- Pain or Love
- Urgency
Red Colour Psychology Examples in Branding
5. Psychology of Orange Colour in Branding
Orange is one of the most popular colour used in branding and advertisements. Brands all over the world have been using this colour to suit their brand’s idea or purpose the best. This is because the colour evokes a lot of different emotions among us.
Types of emotions Orange Colour induces when used in Branding
- Positivity and Fun
- Freshness and Natural
- Energy and Optimism
- Rejuvenation and Spirituality
- Health and Uplifting
- Attention-grabbing
Orange Colour Psychology Examples in Branding
Also Read- 8 Branding Errors That You Must Avoid At Any Cost
In addition to this, colours formulate and evoke different emotions among various individuals. In some cases, the same colour can have a completely different effect on people of the same age and gender too. However, the standard theory has been recognized and decided through various studies from various individuals.
Brands consider these things before choosing their target audience and displaying their message and emotions. Through this blog, we have covered the 5 colours primarily used in branding and advertisement. Similarly, there are many other colours.
We would like to know what more emotions these colours bring out in you
From colours to creativity your journey and be embarked into a creative digital realm. At Impulse Digital- Digital marketing agency, we work with creative and goal-driven individuals from several digital marketing roles.
To join our team contact us on https://www.theimpulsedigital.com/career
