Introduction
The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.
That being said, advertisers are now expected to be more transparent when advertising their products or services. The latest concerns arose amidst the recent Patanjali’s controversy and ongoing case over false medical claims and misleading advertisements about their brand.
The supreme court on 7th May, 2024, issued a mandatory Self-declaration certificate that is a must for all advertisers or advertising agencies claiming the authenticity of your advertisement.
Everything You Need to Know About: New Self-Declaration Certificate
You might have already heard about the “Self-declaration certificate” that must be issued by advertisers/ advertising agencies effective 18th June 2024.
The initiative is designed to curb issues like misleading and false advertisements. It is a mandate for various advertisement mediums and requires submission on the following portals accordingly.
- Broadcast Seva portal for TV, Radio ads
- Press Council of India’s portal for Print, Digital Media ads.
Also Read: Native Advertising – A new way for people to discover your brand
How to Apply for the Self Declaration Form: Here’s a Comprehensive Step by Step Guide
1: Create a letter for Authorization.
2: Letter of Authorization digital copy with the signature and company seal.
3: Apply for Authorization (Registration process)
on https: https://cbcindia.gov.in/cbc/advt-reg
4: Next is a two-step verification, you will receive an OTP on your mobile number and E-mail address.
5: Post this step you will receive a password on your mail sent by the press council.
6: You will see page like this
Click on the 1st option – Generate Self declaration Certificate
7: In the next step fill in the details required.
Here you need to generate the self-certificate which requires you to fill up the following details like:
- Product name-
- Title of the advertisement-
- First release date of the advertisement-
- Upload the ad in pdf-
- Brief description of the ad in max 200 characters- Explaining the ads purpose.
8: Post uploading the pdf then download the document that is auto generated (ref to the picture below)
9: Add your companies’ signature/seal on it.
10: Then reupload the signed document in the 2nd column (Light Blue)
11: If you wish to recheck the document, you can view it from the 3rd Column View.
12: There you have your self- declaration form applied.
Potential benefits as a Consumer:
- More trust & Accountability
- Enhanced Transparency about the brand and product
- No fake or unreal claims
Also Read: Did You Know? Customer Experience Is The New Marketing Tool
Conclusion
Advertising is a foremost field that is bound to update and develop with changing times with every digital progress. However, we will keep you updated about more such updates in the digital world and discover and explore them.
Reach out to Impulse Digital- Digital Marketing Agency in Thane, and ease your advertising journey with the latest updates, well-planned strategies, creative campaigns, and elevate your advertising journey to the next level with us.
