They don’t say hit the iron when it’s hot for nothing. When it comes to effective marketing hit the strategies when it is festive. Festive marketing can get you more from your marketing efforts and here’s how and why you must opt for it to scale up your marketing productivity.
What is Festive Season Digital Marketing?
Quite as the name suggests, festive season digital marketing involves creating and implementing digital marketing strategies when the festive season is around the corner to leverage the festive spirit and the shopping enthusiasm amidst your target audience.
What are the Pros of Festive Season Digital Marketing and Why Opt for it?
It is purposeful, planned, penetrative and precise. Festive digital marketing comes with the benefits of being appealing plus effective at a conducive cost with smart, minimalistic and streamlined efforts. Further, it helps raise brand awareness actively, boosts sales organically, improves search engine optimization and converts leads to paying customers.
How to Implement Festive Season Marketing for your Brand in the Modern World?
Remember to expand beyond social media and look to implement a media strategy that approaches customers actively on the open internet while they listen to music, watch TV and movies or read news online. The open internet offers you an opportunity to explore more channels to the digital marketing mix, enabling you to influence consumers at every stage.
Upper funnel formats such as OTT (Over-the-top) and music streaming are key to driving awareness of the festive season deals. This helps you capture the attention of both the brand switchers and the brand loyalists. Gender rules should also be taken into consideration as the market study indicates that women are more open to ads during the festive season sales and can be targeted well in advance.
Bonus Tips to do Festive Season Marketing the Right Way
- Plan thoroughly and begin interactive campaigns early
- Don’t forget to personalize for a better brand impact
- Try collaborating with influencers for a higher reach
- Remember the classic effect of email marketing
- Offering promos, free shipping, gift services are a hit when it comes to branding
In the current scenario mapping, the post-pandemic festival shopping market is also an emerging trend. Festival shopping is seeing an upward trajectory despite the pandemic. According to the market study, approximately three in five Indians are enthusiastic about the upcoming trial of festivities till the end of 2021, with nine in 10 preparing to make a purchase during this time.
Even so, building brand loyalty can be a difficult task in the festive sale season as Indian consumers tend to be ‘brand switchers,’ and more than half of the Indian population are neutral or indifferent to the brands that they purchase.
This is when your potent, well-planned and modern digital marketing strategies come into play. If you still don’t know your way towards digital marketing and feel like you walk on eggshells around it, get a well-equipped digital marketing agency in Thane on board and let the festive spirit flame your marketing efforts even higher!
