The foundation for any good business to flourish sustains on converting potential clients into permanent ones. Measuring, monitoring and leveraging this conversion is crucial which is exactly why Conversion Rate Optimization (CRO) Marketing is a digital marketing tactic.
It should not be taken lightly. Even if you have been around the block a few times with CRO, you’ll want to read on to know how this marketing strategy can help elevate your business!
What is CRO Marketing?
To put it simply, Conversion rate optimization (CRO) is the practice of increasing the number of website users for the desired action. Marketing your business through this digital marketing strategy ultimately leads to a favorable result for the business with an increase in its clientele.
CRO marketers generally talk in the language of percentages. Thus, the word “rate” featuring so important in the name conversion rate optimization.
Why Conversion rates matter?
As we delve deeper into this crucial tact, the question that arises is ‘how does CRO matter’? The Conversion rate is primarily significant to generate more revenue from your existing traffic.
You don’t have to pay for more traffic (paid or organic), you just enhance the number of existing users who convert. Moreover, CRO Marketing also complements existing SEO efforts.
How can you use CRO Marketing for your business?
The simple process you can follow is to first decide which conversions you want, draft a CRO Marketing plan and then test it for effective implementation. Drafting the plan is important and you could implement CRO Tools such as Google optimize, Clearbit for the same.
For instance, if you notice that most people navigate away from your landing page without filling the form you could structure a plan to redesign your landing page correctly with the right content and other elements.
If you think your business is unequipped for the same you can get a veteran digital marketing agency in Thane on board to deliver the right expertise. Below we list down some of the most valuable conversions to focus on as you start researching possible conversions to optimize for business growth.
Landing page conversions
Your business’ landing page exists to get visitors to take action which is why it is the central focus of CRO marketing. If your landing page isn’t giving you the results you want, it’s time to revise, add, or remove content to make it more productive.
Home page conversions
A company website won’t benefit if a visitor navigates away from the homepage. Ensure that you make it easy for your customers to initiate a chat or some other favourable action by keeping the homepage information crisp and uncluttered.
Form-fill conversions
Form-fills are another most prevalent types of conversions.
For instance, email capture forms offer a valuable conversion opportunity if optimized with an added discount offer for visitors who enter their emails.
Demo page conversions
Getting visitors to sign up for a demo is also a significant conversion strategy. Your landing page could lead customers to a demo page that will help them understand why your product can be beneficial to them.
The next favourable step would be to have them book a meeting. You could optimize this conversion by implementing a system that automatically matches visitors who fill out the meeting form with the most suitable representative for their needs.
Pricing page conversions
This is one of the seamless ways to convert customers specifically by showing them competitive pricing. You could also prompt visitors to request a customized quote for their needs.
Blog conversions
At the end of a blog post, adding a call to action that leads readers to your website’s contact or demo page, puts theory to action and can fuel your CRO strategy impactfully.
A productive digital marketing strategy is one that effectively mechanizes the conversion of visitors into customers. If put to use correctly, CRO Marketing could do wonders to generate the right leads and revenue for your business!
