Instagram Search Engine Optimization – 7 Ways How You Can Do It.

Instagram now has a billion active users a month and generates approximately a million dollars in ad revenue every day. It’s such a big deal that everyone today is on Instagram and are chasing more followers. With such statistics it is natural that Instagram provides a great opportunity for marketing and brand development and is an influential digital platform for digital marketing agencies to take advantage of. This makes Instagram Search Engine Optimization crucial.

Surprisingly, Instagram accounts are actually infamously difficult to index and display in google search results. This makes Instagram one of the most difficult platforms to undertake search engine optimization.

This becomes a significant handicap for us to get additional traffic to the Instagram account from the search results, but there are always ways to bypass such handicaps, such as:

1. Usage Of Keywords/Brand Name As Instagram Name

Your Instagram name is automatically generated using your profile information, and looks something like this, it is important thus to include your most important keyword/brand name in the Instagram name to attract as much attention on google as possible.

To update your name in Instagram, click the profile button, then just click the “Edit Profile” button and update the “Name” field.

2. Setting Your Profile To Public.

Instagram profiles by default are set as public, that is anybody and everybody can access your profile and all content you upload. It’s important thus to ensure that your privacy settings were never changed and that your profile is public so that the maximum number of traffic is able to access your content.

3. Add Specific Keyword Bio

Your Instagram bio is one of the most important aspects of Instagram that can help you with Instagram Search Engine Optimization. Although your Instagram bio is limited to a maximum of 150 characters, “keyword stuffing” is acceptable and important in an Instagram bio as you would be using hashtag keywords. Instagram hashtags are clickable links that take users to a list of posts with the same hashtag, so they are considered helpful for users. Similarly, you can mention your other collaborations and channels here in the Instagram bio.

The bio renders as html and is crawlable by search engines, and it is the only text that appears on your page, so you must include links to important channels and websites and optimise it the most to suit your needs.

4. Instagram Business Tools

Many business organisations consider Instagram as just a platform to interact with their audience through stories photographs and videos. While some might take it further by participating in Instagram paid advertisement services most ignore Instagram features for business purposes.

The Insights alternative features of this Instagram business profile enable us to see data on how certain posts are performing and give us detail statistics about them.

While Instagram isn’t search engine friendly, these extra efforts will surely enable your Instagram profile and posts turn up in search results compared to other competing brands.

5. Creating Image Caption

Image captions or postscripts in Instagram are often used to describe the various media that we upload on the social media platform.

These image captions should be treated like little title tags rather than meta descriptions because every time we make a post on Instagram, google considers it as a separate page and uses these title tags or captions in the description of the page. We should keep these title tags short and catchy and ensure that we use more keywords in the title tag.

6. Link Straight Forwardly To Your Instagram Posts

The most important part of Instagram Search Engine Optimization is basically to link your various channels directly to your Instagram posts. It is very important for you to generate traffic to your Instagram profiles and generate more engaging audience.

The Instagram app is mostly buried in JavaScript. The links to your individual Instagram posts from your Instagram profile don’t count as real and genuine links according to Google and thus are not indexed in its search results. Thus, for people to find these posts outside Instagram it is essential you link to them directly from your other channels, making sure to copy the link that points directly to the post.

To get the link, click the ellipses in the bottom right corner of the post and then click the “Copy Link” button from the pop-up.

7. Google Schema.

Google has a feature called scheme.org mark-up which allows us to tell them which social media platforms belong to your brand and allows them to show up in the knowledge graph like above picture.

This shall in turn increase traffic on your Instagram and social media and improve your presence on the platform.

Conclusion –

With the amount of attention Instagram is getting these days and the opportunity it provides for marketing and advertising businesses it will soon play a dominating role in digital marketing

While Instagram is not an SEO-friendly platform, taking these extra steps will help your Instagram profile with your posts turning up in search results when similar brands will likely be invisible; thus achieving your Instagram Search Engine Optimization goals.

This will give your brand a better Instagram presence and will allow you to steer ahead of your competitors.

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