‘INDIA’ or ‘BHARAT’? Constitutionally, India and Bharat both are the name of our country according to Article 1. The Hindi version of Article 1 of the document reads: “Bharat, arthath India, rajyon ka sangh hoga”.For many days we have been hearing about the change in the name of our country worldwide from India to ‘Bharat.’ But why so? And from where did it start?
The hints about the change in name began from the G20 invitation letters while inviting our foreign guests. All across the globe, our country is known as ‘India’, and not ‘Bharat’, so why was Bharat specifically mentioned?
What does ‘BHARAT’ actually mean? According to the history, “Bhārat” (Hindi: भारत), the name for India in several Indian languages, is mainly derived from the name of the Vedic tribe of Bharatas who are mentioned in the Rigveda as one of the principal kingdoms of the Aryavarta. As it is said in Vishnu Puran, Bharat is –
“उत्तरं यत्समुद्रस्य हिमाद्रेश्चैव दक्षिणम् ।
वर्षं तद् भारतं नाम भारती यत्र संततिः ।।”
i.e. “The country (varṣam) that lies north of the ocean and south of the snowy mountains is called Bhāratam; there dwell the descendants of Bharata.”
Nationwide we have been using the ‘Bharat’ spasmodically. Whether it be ‘BHARAT MATA JI JAI’ or during movements like ‘SWACCH BHARAT’ or even when our Prime Minister addresses the nation.
While we all have different opinions, the impact will be similar for everyone. By changing the name, businesses not only traditionally but also digitally will be facing the consequences. Adopting Bharat worldwide would have a great impact on every industry whether it be sales, marketing, or production. How would changing the name to Bharat would affect the Digital Marketing Industry?
1. Impact of Change in Name in Advertising and Marketing Sector
There are many brands and companies that are advertising and marketing based on regions or locations digitally to attain the maximum result. Brands would not be impacted just negatively but also positively. Revamping the current brand content and website blogs may prove to be more challenging than initially expected.
2. Impact on SEO
Making the people remember India as Bharat while searching for the information they need, won’t be that easy. There would definitely be new opportunities for businesses as they can easily target audiences based on new search terms there would be less competition in the beginning but again would be difficult to reach out to the targeted audience as it would take a while. The existing links or URLs would require optimization too. Imagine people searching for the best travel destination in India, the best hospitals in India, the best digital marketing agencies in India, and many more. And now replacing the Bharat to India everyone, won’t it take time for everyone, won’t it create confusion among the minds of people whether to search India or Bharat?
3. Impact on Content Marketing
Changing the name to Bharat will represent culture powerfully once the name is popular worldwide. Brands will get an opportunity to change the strategies of marketing by using vernacular content. This will not only fuel creativity but also give you a chance to explore the content. It will also bridge the gap between Hindi and English as there are many brands that prefer following English as their mode of communication with the audiences. Changing the content on websites all over and updating it all over won’t just be time-consuming but also expensive.
4. Negative Impact on the Digital Marketing Industry
Changing the marketing strategies and using the word ‘Bharat’ would give established businesses a tough time. There are brands that not only represent themselves nationwide but also worldwide. There would be puzzlement as customers won’t be sure from where exactly the brand is. Not just businesses but also government sites and institutes will have to make changes that will need resources.
Whether we name it India or Bharat, our feelings for our country won’t change, nor will our ideology. Our country has always been rich in its culture and known for its diversity. But when it comes to businesses and institutes, it would make a great impact. However, seeing on the brighter side of the scenario, it would bring a lot to the table while giving everyone a broader perspective and attitude.
Stay tuned with Impulse Digital– One of the best Digital Marketing agencies in Mumbai which provides authentic content with updated trends and news in and around. Visit our website and never miss the trend only at Impulse Digital.
