“It takes months to find a customer… seconds to lose one” this quote by Vince Lombardi rightly specifies every business owner’s emotion. In the field of advertising, any important event or occasion is never missed…Why? It’s due to the emotions and cultural sentiments attached to each event or festival. One such important event is “International women’s day”. International women’s day is globally celebrated and rejoiced on 8th March every year. The theme of women’s day 2023 is “Embrace equality” .
While this day celebrates and rewards all the women out there for their resilience, strength and love through the gesture of gifting. It also provides a creditable opportunity for brands to interact and reach out to their audience and engage with them, attracting them to make more purchases. Weeks before the event, you might have already seen popular brand campaigns and advertisements empowering and supporting women all around social media and the world.
Campaigns also help portray your brand message and idea. For example, wouldn’t you love to buy products from a brand that respects women and supports them through their ads or delivers such messages?
Many brands have addressed issues related to women already. On the occasion of Women’s Day, let’s look at some overarching themes by various brands that can serve as great inspirational examples for your campaign’s ideas:
1. Validate the Women in Your Organization:
Change always starts with one person; why not start with empowering the women in your organization? For example, one can create a video campaign against workplace discrimination on your brand’s social media—women talking about their societal struggles or how the organization has encouraged and supported them.
Example:
Workplace discrimination has been going on for years now. Women are not treated well or judged based on their gender more than their work efficiency. Such campaigns truly help reach out to viewers and educate them on inequality in the workplace with the campaign #BreakTheBias.
2. Share Their Stories and Struggles:
Connecting through stories and hearing the experiences of others always has a deep-rooted impact on the audience’s minds. Create powerful hashtags based on a strong message, encourage more women to make their own video version using the hashtag, and feature the top 5 stories on your social media. This will help women voice their issues and set prominent examples for young minds.
Example:
Campaigns that cover the real-life stories and situations that girls deal with have impactful results in making a change and voicing out the reality in society. Dove India beautifully yet very precisely highlighted the discrimination and judgement women face in society through their campaign.
3. Educate And Raise Awareness:
Educate society about the inequality against women that has been going on for years. However, the problem remains that women are mistreated and misjudged subjectively in the community. Through your campaign, try educating the audience in general and raising awareness of women’s safety, health, workplace equality and many more.
Example:
#MakeYourCitySafe is another great example of a campaign raising awareness of women’s safety. This campaign also has the initiative of “Join us for a walk in Mumbai night” attached. People come in huge numbers and participate in events supporting a good initiative with a strong message.
4. Break the Taboos and Social Norms:
Many campaigns might have touched your heart, especially the ones that break gender taboos and encourage the typical gender role switch. Brands can carefully incorporate and promote their product subtly through such a campaign but ensure it aligns with your brand message.
Example:
Sons #Sharetheload campaign is a powerful example. Such campaigns have beautifully busted gender discrimination, breaking society’s taboos and encouraging equality in genders that have been going on for generations.
Do | Don’ts |
Focus on the theme of the year and create your campaign accordingly. | Do not show any negative display of other genders. |
Make your initiative clear and precise. | Don’t bring up a campaign that does not align with your brand message or service. |
Keep your campaign focused and dedicated to one single issue. | Do not give many messages through one campaign. |
Make creative hashtags that are catchy and easy to remember. | Always consider and review your campaign- Idea and message. |
Give offers and deals primarily dedicated to women. | Don’t promise initiatives until it seems possible for the brand to follow. |
Encourage women to share their stories and experiences. | An unclear or unintentional message can put your brand through unexpected trolls. |
Understand your target audience and make campaigns accordingly. | Don’t make hashtags different to your campaign idea. |
Remember- “A good marketing campaign goes a long way in registering its keen memories in the minds of the audiences”. Some campaigns successfully reside in audiences’ minds in their brand recall memories, thereby making it highly beneficial for the brand.
At Impulse digital, we ensure our clients are well-equipped and informed about the latest market trends and provide suggestions accordingly. Being a digital marketing agency in Navi Mumbai, we help brands boost their sales and engage with the audience subsequently.
