What’s life without content? Well, we are all exposed to multiple types of content in some way or the other. A few types of content include social media posts, hoardings, newspapers, new channels/tv, etc, consumed daily.
However, If I tell you to imagine a newspaper without words, plain social media posts with no graphics no copy, a hoarding without words, an advertisement with no audio or dialogues, and Instagram without memes and reels.
Wouldn’t the world seem incomplete and impossible to function? “Content is now a form of communication that we all feed on, and similarly, a language brands use to engage and communicate with the audience”.
Let’s Discuss Different Types of Content and Why it is Used:
1: Graphic/Visual Content:
Shoutout to all the graphic designers across the globe for litting up our social media ‘pages with colours, creativity and a dash of vibrance like no other.
Brands use visual/graphic communication for their social media pages, advertisements, website pages, brochures, and more to promote their brand’s creativity and massively reach out to many audiences simultaneously. “After all, what appeals to the eye appeals to the heart”.
In the same way, brands need visual communication to build trust, draw an image, build a certain narrative and showcase what their product or what their brand promotes.
Example: When you look at a picture of a wholesome burger, why does it leave you craving for it? That’s because of the visual representation of how it looks, picture quality, use of colours, and form of advertisement, and that’s how brands sell through images and videos.
2: Written Content:
Everything is incomplete without words, text, and written communication such that even a visual ad includes written content to support the advertisement.
Shoutout to all the writers for awe-strikingly managing to put up the right phrases, the right words, using wordplay that make a way to catch our attention.
Brands use written communication in many ways, like social media ad copies, post copies, website, landing pages, blogs, articles, brochures, various ads like OOH, TV ADS, Banner ads, Pop up ads and many more.
Written Content Builds:
- Rankings in SEO efforts
- Brand popularity
- Trust and clarity
- More accountability
- Clearer understanding
3: Audio & Visual Content:
We all love entertainment and keep ourselves occupied with some form of visual/ audio content be it while commuting to work, in between breaks, on a relaxing day, unwinding etc.
While we live on visual and audio content that includes:
- Reels
- TV Ads
- OTT platforms
- Podcast or reality shows
- Music applications
- Movies
Among many others.
But if I ask you what remains constant among all of these? Well, you might have guessed it right that is advertisements.
We consume ads through all these content types and thereby brands manage to generate a recall image/memory, audio or visual in anyone’s mind.
Also Read: Neuroscience – Visuals And Sounds In Advertisements
4: Memes
Memes are now the fastest, most popular, and quickest form of communication. Brands have very strategically used memes to promote their products or services.
A fun touch of memes adds to its clear messaging line, which makes it easier to understand. Many popular brands now use meme communication to draw attention like Zomato, Swiggy and many more. Memes broadly come under content and visual communication but stand apart due to their quick and massive consumption rate.
You may have been introduced to a certain brand, product or service due to their active social media presence thanks to the social media experts of every creative team.
However, According to a survey by Martech, we have come to know that social media contributes to generating leads of around 54% for B2B and 60% for B2C. That’s the power of advertising on social media.
Also Read: Can You Use Memes in Advertising? Perks of Meme Marketing
Conclusion
While we discussed varied types of content, we thank our team across various designations that come together in harmony to generate creativity and lead our clients to success.
We are a Digital Marketing Agency in Navi Mumbai, helping brands with various forms of digital marketing services like SEO, PPC, Content Marketing, Branding & Creatives, Employer Branding services and many more.
So, if you are looking for a creative and reliable solution for your brands’ messaging line contact our expert team: Impulse digital for top-notch services and assistance.
And “Take your marketing journey to the road of success with us!”
