How to Use YouTube For Business Marketing?

Game of Thrones, The Avengers, Orange is the New Black, Stranger Things and many other such entertaining ventures have rocked our world for the last few years and created a massive impact on the global cultural scenario.

And all of these are a form of video entertainment. Video is a massively dominant form of content creation today. We all love video and the impact that it can create on a person is many times more than what an image or text file can. It is more appealing and engaging for the audience and is becoming easily accessible with the growing speed of internet.

Now here’s where YouTube, the largest video sharing platform and second largest social networking platform comes into picture.

YouTube has,

• 1.3 billion active monthly users
• 300 hours of video uploaded every minute and
• 5 billion videos watched every day.

It has grown to become a marketplace on internet for brands to exhibit their products and for the people to enjoy entertaining content.

With these amazing statistics it is pretty much clear that YouTube can be a gigantic influence for the development of your brand. The question now is only how to use YouTube marketing for business.

Things to Remember While Formulating a YouTube Marketing Strategy –

YouTube marketing for business sounds intimidating. But it’s actually quite painless if you follow a few specific guidelines that ensure your videos get attention and compel your viewer to act.

1. Select the Type of Video and Determining Appropriate Video.

Video on YouTube can be of many various types. You can create talking heads, interviews, screen-shares, tutorials, product reviews content stories etc. It is important to identify what kind of a video is the most appropriate for your brand and resonates best with your marketing strategies before you start using YouTube for business marketing

Creating the right kind of videos for YouTube is actually not as intimidating as it seems. You don’t really need a professional and it is not an expensive task. Videos can be made using handicams and smartphones work as well. What is important to note is that the lighting and sound is appropriate and that the duration of the video is optimum.

2. Keywords

Keywords are the “Key” to any form of digital marketing as they are used to determine the target audience and reach out to them.

Keywords about the video should thus be used effectively in the title tags description etc to make sure that the people can find your video through the search engine. You can find trending keywords that are getting traffic using Google’s Keyword Tool and ensure that people are able to find your video.

3. Call to Action Links to Generate Leads

The whole point of using YouTube for business marketing is to show the people that you have a product that they may like and lead them to the product. YouTube unlike social media platforms like Facebook and Instagram is not a place where you can directly sell your product. It is actually more of an opportunity for you to create leads directly to your brands website or social media platforms.

Thus, it is imperative that you include call to action links which can help divert the traffic from your YouTube page to your website.

4. Be Social and Interactive –

YouTube as we know it is the second largest social media platform in the world. It is a huge social networking platform and is growing by the day.

On this platform everything is about being social. Something that you must never forget as a brand is that you are not a director who has released a web series, you are promoting a brand. It is important thus that your brand interacts with its target audience and builds a conducive social atmosphere for itself.

5. Promote Your Videos –

From what we have seen so far YouTube is awesome, it is growing and it shall remain so for a long period of time in the near future. But YouTube is not everything, it is important for you as a brand to spread the word that you are on YouTube and are creating amazing content.

To promote your video on YouTube, you must create a channel on YouTube and there are two options available Organic & Paid promotions. To organically promote your channel you must use other platforms like your social media platform, your website, messaging apps etc and leverage as much traffic to your YouTube channels so that you can expand your subscribers and increase the viewers.

6. Include Testimonials –

Marketing has slowly but steadily shifted from a company or brand describing and promoting its products to customers promoting the products based on the quality and service they have received.

Testimonials by customers thus form a very important part of YouTube marketing of business. It helps the business establish a solid reputation when customers promote the brand in their stead. Your target audience is looking for a potential solution for their problems and a guarantee from a similar other user gives you a great head start. 

7. Collaboration with other Artists and Brands –

YouTube is like a large community and over the years various individuals and brands have through continuous vlogging and content creation (Influencer Marketing) developed their own niche and followers.

Collaborations with such people can help your brand gain momentum and attention on these platforms and help you with business marketing on YouTube.

8. Paid Campaigns on YouTube –

Last but not the least, the most basic option of promoting your brand on YouTube is through paid campaigns. Paid ads that can appear in between videos can ensure that you get continuous traffic and leads.

This helps you to establish a stable presence on the marketing platform and form a niche of followers and subscribers who will become a prospective customer base.

Conclusion –

YouTube is already huge; it is getting bigger and all you have to do to capitalize this resource is to be here. As you start your marketing campaign on YouTube you will realise the prospects it holds for your business and how well it can help you grow.

Over time, you’ll grow an audience and YouTube marketing will become an essential advertising channel for your business.

But to achieve all this it is important for your brand to have a robust marketing strategy and a unique content creation expertise so as to stand out in the vast see of competitors.

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