Gone are the days when the augmented reality technology was a far-fetched concept limited to sci-fi movies. Today, it is an integral element of every marketing strategy. If you haven’t yet incorporated this technology in your list of marketing and advertising tactics, keep reading to know how you can use augmented reality to amplify your brand’s digital persona!
Augmented reality in a nutshell
Augmented reality (AR) is an engaging experience of the real-world environment whereby the objects that exist in the real world are enhanced using computer-generated technology. It modifies the perceptual and sensory reactions of the user. AR enhances the audience’s current perception of a real-world environment that is different from virtual reality (VR) which entirely substitutes the real-world environment with a simulated one.
Is augmented reality a worthwhile addition to your marketing strategy?
Of course yes! Augmented reality has proved to be an innovative and engaging medium implemented by several digital marketing agencies in Thane and Mumbai for marketing products and services. It lets businesses connect with their target audience effectively. Emerged as a wonderfully accessible and interactive strategy, AR enables brands to give their customers innovative real-world experiences with the ease of tapping into their smart devices on the go.
How to create an Augmented Reality infused digital marketing strategy for your brand?
Make product visualization impactful
Communicate products to customers effectively with augmented visualization that breathes life into your product. Replace conventional 2D product images with 3D visualization and let buyers see how a particular product of a specific size or colour looks in their living room!
Generate a buzz around your brand and get it trending
A path-breaking AR campaign will get people talking about your brand. It is proven to be a tremendous brand differentiator that allows your product or service to stand out from its competitors. AR infused branding strategy devised by good digital marketing companies in Mumbai creates a prolonged conversation about your brand and allows better recognition on every digital platform.
Enhance customer service and engagement creatively
Procure an unmatched competitive advantage for your brand with augmented reality-based customer service and engagement. An engaged customer has a greater probability of displaying brand loyalty and repeating the purchase of a product or service. A creative digital marketing and sales tool, AR-powered gamification has transformed the face of user experience fantastically. Also, for instance, an AR-powered after-sales App, game, chatbot or Instruction manual amplifies your brand’s worth and carves a unique niche for it in the customer’s mind.
Fortify sales with the ‘Try before you Buy’ & other AR supported alternatives
According to a survey, more than 75% of customers worry about buying the wrong size of a product. The ‘Try before you buy’ AR trend has picked up pace quickly for various retail products just like augmented touring, assistance and other AR empowered alternatives for the service industry. 3D Display of theatres, sports stadiums, real-estate projects and several such augmented reality-based marketing strategy enhances customer satisfaction and retention, fortifying the sales potential of your brand.
Augmented Reality proves to be an asset in your digital marketing arsenal. Uplift your marketing strategy with these interactive AR technology moves and project your brand uniquely through a digitally augmented real-world experience!
