Ad campaigns are created on social platforms in order to achieve marketing goals for the business. One such type is the Facebook Ad Campaign, which is easily trackable & cost-effective for all the small businesses. It helps them grow their online presence and stand out from the competition. Brand awareness campaign comes into the picture when a new product or a brand is launched or the old one is relaunched.
Making people aware of the brand/business increases the loyalty of the customers by helping them choose a product/brand from within a plethora of options. Unless and until the buyer values the product or services it wouldn’t lead him to the decision of purchase.
Here’s a guide on how to create a Brand Awareness Campaign on
Facebook for your business/brand:
1. Choose your campaign objective
The objective could be Brand Awareness but the goal can be reaching the new set of people or attract the existing set of people with some information.
2. Name of the Campaign
Set the name of the campaign for personal reference.
For e.g. Let’s create awareness about the new cake shop in the town.
3. Targeting your Audience
Target Audience– A group of people at whom the campaign is actually aimed. A business/brand should know their right audience.
Location- If your brand/business is located at a specific location then target audience should be the nearby set of people rather than selecting the whole country as large audience for whom the ad wouldn’t create any value.
Gender- You can select a particular age group or gender as your target audience.
Age- You can also set the age range of the people.
Language- You can select your audience based on different languages.
Detailed Targeting- On the basis of demographics, interests and/or behaviors you can exclude or include your audience. You can also add additional interests of the people related to the brand/business.
4. Placements
Are the places where your ads run.? There are two types of placements Automatic Placements or Edit Placements. In automatic placements, you let the Facebook decide places to run your ads and in edit placements, you select the places such as Facebook Stories, News Feed, Messenger Inbox, Messenger Stories, Marketplace, etc for the ads.
5. Budget & Schedule
There are two kinds of a budget- Daily & Lifetime budget. Daily budget when you fix your daily amount of spent & minimum daily budget for running an ad is ₹40 whereas in Lifetime budget Facebook manages the daily spend on the basis of the campaign results. If Facebook sees a strong performance on a particular day then on that day it might spend more to take the advantage. You can also schedule your ad by selecting the start date, end date & time.
6. Create your AD
You need to select the format in which you want your ad to be displayed, it can either be a post, carousel, slideshow or a video. Add a text giving details about the ad campaign, using the right hashtags. Your character limit should not exceed 90. It should short and simple.
And this is how your Facebook Brand Awareness Campaign Ad would look like!!
If you need any guidance regarding brand awareness campaign for your business/brand? Get in touch with us now.
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