The term ‘Employer Branding’ has been used a lot lately. Several companies are taking this route to expand their businesses. As per Careerarc report, 2021, 82% of people consider company reputation and employer brand before applying for a job. Employer branding entails an employer’s reputation as a workplace and employee value proposition in the corporate marketplace. Impactful employer branding has unmatched benefits for your company. Here’s how powerful employer branding services transform the trajectory of your business for success.
Benefits of Employer Branding
Tailor-made employer branding offers lower attrition, higher job satisfaction, employee retention, diversity and inclusion, reputation management, and effective recruitment. Many companies and businesses don’t portray celebrities as their brand ambassadors; hence they need to show their presence in the market for what they truly stand for. An expert employer branding agency empowers brands to discover and effectively communicate their belief systems. They create meaningful content that resonates with stakeholders and manages brand image vis-a-vis investors. As every entity has a unique vision, employer branding specialists customize the brand tone and creative deliverables. This endeavour further empowers the company’s ORM (Online Response Management) and drives productivity.
Modes of Employer Branding
1. Branding Through External Communication
This content caters to people outside the organization. The ideal people who view the external employer branding content are the employees’ colleagues, aspiring applicants, investors, and collaborators. It creates a positive impression in the minds
of a multifaceted audience. Employee Stories, Campaigns, Blog Posts of Employees, New Talent Hiring, Work Anniversaries, and CSR (Corporate Social Responsibility) are some content pillars for external employer branding. The content is structured to garner quick attention and gives a glimpse of the work culture. Social media handles and company websites are the platforms where this content is displayed.
2. Branding Through Internal Communication:
This content caters to the internal employees of the organization. It includes the circulation of company announcements, progressive initiatives and a summary of Social Media posts. These can be in the form of emails, email newsletters, internal website updates, etc. Building an internal network of employer branding fortifies the company intrinsically. It creates a rewarding workplace that empowers job security, motivation and career development.
Does Your Company Need Employer Branding Services?
The Covid 19 pandemic has created a digital necessity for every brand. Many businesses have evolved to thrive in this pandemic; many companies’ decision to Work from Home for many employees has dramatically impacted the company’s overall work culture. Monotony and stagnated work ethic gradually deteriorate employee morale too. Employer branding engages employees and offers them a sense of security in this remote work age. It helps your company tackle challenges irrespective of size and field of expertise. It nurtures brand loyalty and builds an enduring connection that makes employee feels valued.
Employer branding initiatives include weaving impactful employer branding stories, campaigns and other fun-related activities. It offers a networking platform for employees to share their successes with colleagues and the corporate world. These initiatives further elevate your brand’s essence in the market.
Employer Branding is no longer a feel-good notion. It’s an integral aspect of your business development. If you are looking for an experienced employer branding agency, let our strategists at Impulse Digital steer your brand image the right way!
