When was the last time you used an emoji in your chat? Think about it.
We are now so familiar with using emojis regularly that we can’t imagine conversations without them anymore. Emojis are a creative way to convey human emotions through facial expressions. They help break down complex emotions and convey them by simplifying them with cute icons that suffice words.
While chatting without emojis already feels surreal, as if it existed long gone in the digital world, it is a shock to know that it was only introduced in 1999 in Japan. The ease it has provided to us on a daily base is one of the reasons why people prefer using it for everyday convenience.
The right emoji can impact your conversations and add value to them. Similarly, emojis in advertising work wonders. They pave the way for a friendly and familiar approach to the audience, thereby increasing the engagement and interest of the customers. At the same time, the most crucial step here lies in knowing when and where to use the right emojis for impactful results. Therefore, we should not underestimate the power of emojis in social media posts, marketing campaigns, and promotional E-mails as they draw impactful results.
Brands Interacting with Customers through Emojis
Many top brands have made emojis a must in their advertisement. They serve the purpose of creatively reminding a customer to make their desired purchase action. In addition, brands reach out to customers through promotional messages and social media posts. Who knew these little emojis could be so powerfully impactful in marketing?
Let’s see which brands use emojis in their advertisements.
Here are a Few Prominent Examples –
1. Dominos –
A successful advertisement campaign by Dominos was Dominos anywhere campaign, which has acquired positive results by maximizing sales by using emojis to interreact and engage with the customers.
- For example, this campaign promoted ordering by tweeting an emoji of a pizza. This resulted in successfully generating significant sales and engagement for the brand.
2. Myntra –
Myntra’s contest involving emojis is another excellent example. The brand cleverly used emojis in their contest; this helped gain good engagement on their post while also making brand awareness among its customers by promoting more users towards participating in the contest.
Creative Notifications & Subject Lines in E-mails using Emojis –
3. Nykaa
Nykaa creatively uses emojis in their subject line by adding emojis, which makes the E-mail stand out. This makes it more convincing and creative while also making it eye catchy for a customer. It also subtly reminds a user to make their next purchase from the brand targeting its audience through E-mails.
4. Swiggy
Actively participating in this Emoji trend, swiggy has made its way through using emojis in promotional E-mails by using cute and attractive emojis reminding users of the suggested products they can buy soon. It also helps promote different products and categories, like Swiggy Instamart, swiggy genie. Indeed, such an attractive and creative way to reach out to your audience through these perfect emojis!
Guidelines to Abide by Before Using Emojis in Advertising –
- Do it but don’t overdo it (Use emojis when required in relevant space)
- Understand your audience and what they like to derive better results.
- Keep the emojis specific to the topic.
- Avoid using emojis without prior permission from the source.
- Avoid using emojis without understanding the true meaning of it (Don’t misinterpret the emoji for something else). It may lead to unclear or misunderstanding of the subject.
Although emoji usage has kept increasing rapidly, it can also effectively represent a brand. For instance, the word photocopy is also known as a ‘xerox’, making it a synonym for the word. At the same time, Xerox is originally the name of an American company that sells print and digital accessories. This is an excellent example of how emojis can also be used and incorporated in the same way.
Keeping up with every new trend and understanding the various aspects of growing your brand digitally is our ultimate top priority as a Digital marketing agency. At Impulse Digital, we help our clients reach new heights and ease their marketing problems with constructive solutions.
