Growth Marketing Tactics For Early-Stage Companies & Startups

Do you want to go from “crawling in the market” to “sprinting towards success”

If yes, growth marketing, or growth hacking, is the way forward for you. It is a data-driven approach to marketing. And the best part about it? It focuses on the entire funnel, rather than just one part of it. Picture it like informed experiments to drive growth.

So, what sets it apart from traditional marketing? For one, it involves constant testing and experimentation. Furthermore, it adapts quickly to changing trends and consumer behavior. This brings us to an important question: How are early-stage companies and startups turning to growth marketing?

Want an answer? Stick with us till the very end to learn about 7 hacks for growth marketing for startups and early-stage companies!

Why Are Startups & Early-Stage Companies Turning to Growth Marketing?

You Understand Your Audience Better

Growth marketing for startups and early-stage companies takes a data-led approach to your audience. This means that it studies customer preferences and behaviors, checks for trends in them, and aligns your marketing strategy accordingly. This, in turn, helps to build:

• Strong relationship
• Loyalty
• Increase the customer lifetime value

You Build Your Brand Awareness, Which Builds You In Return

Growth marketing for startups takes a slow yet steady approach to increase your brand’s awareness. It mercilessly analyzes data, testing what works and what does not. As a result, you learn what posts, blogs, messaging, visuals, etc., are working for you and helping you attract consumers.

Over time, these successful elements become a part of your content marketing strategy. And as you know, when your content marketing starts to turn heads, word-of-mouth and brand recognition kick in!

Cost-Effective, Flexible, and Measurable Approach

Because growth marketing for startups and early-stage companies relies heavily on numbers, resource allocation becomes easier. Every element in the strategy is measurable, which means there’s scope for optimization without wasting your budget.

Mind you, change is the only constant. Consumer behavior and the market keep fluctuating. Yet, with all the data right in front of your eyes, change becomes effortless.

Growth Hacking Ideas for Startups

1. Use Your LinkedIn Well

LinkedIn can open a hundred doors for you. Use it to share actionable, insightful content in the form of posts and articles that address the pain points of your audience.

If you’re already putting out blogs, use LinkedIn to share them from your benefits. This, in turn, will also improve your SEO. Moreover, actively connect and engage with individuals from your target group. This increases the chances that relevant content gets in front of the eyes of potential clients.

Also Read- How Small Businesses Can Get the Best Out of LinkedIn Marketing?

2. Sell Your ‘Why’

Today’s consumer wants to know more than just your ‘product’ or ‘service.’ They want to know the people behind it, the process, and most importantly, the ‘WHY.’ So, put out your vision and ideology. And while you are doing that, add storytelling to it because nothing quite attracts and holds people like a good story.

3. Valuable Call-To-Actions

Everyone uses call-to-actions like “Get Started,” “Contact,” and “Download PDF.” The question is: Do they hold any value? In most cases, no. So, change your call-to-action to call-to-value. Remember, a small shift in emphasis and wording will change the way your audience sees it. For instance,

4. Use a Viral Loop

Viral loop marketing is a rather smart tactic to use. It basically means using word-of-mouth and social sharing to create a self-reinforcing cycle of user acquisition. The goal is to design a campaign that encourages users to share their positive experiences. Thus leading to the organic growth of the user base through a continuous loop of sharing and engagement.

The most popular example of a viral loop for growth marketing is Dropbox. In this particular strategy, irrespective of the plan you sign up for, you can add 1 GB of storage per referral that signs up. When the new users join, they have the same incentive offered, and the cycle continues.

5. Link Your Blogs To Sales

You can write excellent blogs and articles with the latest statistics, aesthetically pleasing visuals, and good readability. But are you linking your blogs to your sales site? If not, you’re probably wasting all the content.

Here are some ways to do it:

• Embed links in your content that lead to relevant products or services
• Insert visually appealing banner ads or images that link directly to your sales site
• Include natural and contextually relevant in-line text links
• Add footer links to direct the reader to your sales page
• Create a section highlighting relevant products/service’s aims, benefits, and link
• Have landing pages for blog-specific offers

6. Flaunt Consumer Stories

Make your customers your cheerleaders. When your customers love your product/service, they will be more than happy to share their experience. Sharing customer’s experiences adds a human touch to your startup. Plus, it adds authenticity.

Make sure these experiences tell a story. Ask them to go from pain points to how they found you and the results they’ve achieved. This gives your viewers real insight into how they can use your products/services and benefit from them.

7. Influence With Influencers

Additionally, 33% of Gen Z have bought a product based on an influencer’s recommendation in the last three months. Moreover, micro-influencers get up to 60% more engagement than macro influencers.

What do we want to tell you? Your audience trusts influencers. So, partner up with them.

Also Read- Ultimate Guide to Instagram Influencer Marketing

Wrapping Up

Growth marketing for startups is guided by a user-centric approach at all touchpoints in the process. It focuses on continuous evaluation and optimization, saving you time, effort, and other resources. Plus, it makes it easier to scale and go from crawling to sprinkling quickly!

We hope these growth hacking ideas for startups help you carve a niche for yourself. Yet, if you find yourself stuck somewhere, Impulse Digital is here to answer all your questions and help you grow with our 34 years of experience! We are a team of creative minds who lead the way with data-backed approaches. Our digital experience and knack for staying ahead of the curve make us just the right digital marketing partner for you.

Let’s get talking!

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