What is a Google Ads Conversion Tracking Tag?
One of the most important reasons for the success of paid campaigns on Google is the fact that they allow the businesses to track and monitor the campaigns and therefore accurately calculate the return on investment to the business. The Google AdWords conversion tracking codes thus become the most effective way to see the results of your Ad Words campaign and analyze its various parameters.
The conversion tracking tags are a small snippet of code that you have to install on the pages of your site in order to monitor the traffic and conversions. These codes will trigger when users click on Google Ads campaign or visit the pages that have them installed.
In this post, we’ll discuss in detail the process of installing and customizing conversion tracking code to effectively measure and evaluate your campaigns.
Getting the conversion tracking code up and running on your website is usually a two-step process:
- Creating the Conversion tracking code
- Installing the Conversion tracking code
Creating The Ad Words Conversion Tracking Code:
Creating a conversion tracking code for your usage is a relatively simple process because of the presence of Google Ad Words.
To start a new conversion, you need to choose the “conversion” head present in the “measurement” section of the “tools” tab from Google Ad Words.
You’ll then be asked to create a new conversion and presented with various choices for the kind of conversions that you want to track.
After choosing the kind of conversion that suits your requirement you can modify your conversion tracking codes in accordance with the various specifications that Google AdWords allows you. These include naming your conversion, choosing the category your conversion falls under, setting a value for your conversion, deciding the number of clicks, etc.
After you have completed this process you will be ready with the tracking tag. Now all you need to do is to install the snippets on your conversion target.
Types of Google Ads Conversation Tag –
But before discussing that first of all let’s understand the various kinds of Ad Words conversions and their functions.
- Website: A conversion code can be applied to the website to track sales, monitor leads, count the page views and signups and understand the traffic we are getting through our promotional activities.
- Apps: Conversion codes can be applied to apps to track app installs and in-app purchases that are made and to understand and analyze the source of such activities.
- Phone calls: Conversion codes can also be applied to the ads that are specifically promoting our contact details or the contact page of our website to monitor the calls that we receive.
Installing the Conversion Tracking Tag
Now that we finally understand the whole process of creating a conversion code lets move onto the second step that entails installing it. At this point, you will understand that the conversion tracking code that you have created is of two types i.e. the Global site tag and the Event snippet.
- Global Site tag: Just as the name suggests, is to be installed on every page of the website in the “head” section of the code in which your language is written. It basically adds all the ad clicks to your re-marketing lists along with helping us monitor the various leads that are redirected to the pages.
- Event snippet: Code is placed below the global site tag in the “head” section of the page code. It is basically used to monitor what you deem as conversions (sale, sign up, phone calls, page views, etc).
Now the whole idea of installing your conversion tracking code to your website is basically to place these two codes on the appropriate pages of the website or the app or whatever your conversion target is. Usually, this requires professionals with proper coding knowledge, but nowadays many plugins by various websites like WordPress, etc also enable to achieve this task.
Conclusion :-
These conversion tracking codes make it possible for you to understand how your campaigns are affecting sales. It is now easy to understand how much attention has a campaign bought to your product and to monitor the rate of return that you receive on your marketing budgets.
Installing the conversion codes is made effortless with the Ad Words software. The vital insights it provides helps you optimize all your campaigns for better results, making it a worthwhile investment.
Need more help with your Ad Words campaigns? We here at Impulse Digital have got you covered with professional and result oriented online paid marketing strategies.
Would you like to read more on this? Please write to us at [email protected] or connect to us on Facebook / Twitter / or Instagram.
