The Digital marketing world is driving the pandemic-driven world towards a faster and more agile environment. In business, it all starts with a viable lead that can be converted to a potential customer. Lead generation in Digital Marketing is a tool that can wield massive productivity only when done in the right way. In this blog, we have collated the five latest lead generation trends in 2021 that will empower your business to bring its A-game to the market!
Lead generation in a nutshell
A lead is any person or company that is interested in a product or service and has the potential to convert into a customer. Strategized Digital Marketing efforts is a constructive way to nurture and convert these leads into loyal long-term customers. The lead generation channels used also make a massive difference and are broadly classified into two types –
Outbound Marketing
This is also called Interruption Marketing and includes interrupting someone’s flow of activity to get maximum attention. Video Ads, Pop-ups, Paid App reviews are few examples of this type of lead generation channel.
Inbound Marketing
Thisinvolvesearning customer attention organically without interrupting anyone’s path and is responsible for 90 per cent of clicks on the website. Blogging, SEO & PPC, Influencer outreach are some examples of Inbound Marketing for Lead generation.
Trends changing the future of Lead Generation in 2021
Automation is paramount
Artificial Intelligence (AI) and Machine learning are changing the face of automated lead generation. AI-powered Chatbots, Email drip campaigns, retargeting, and tool integrations that help push leads into your Customer Relationship Management (CRM) systems are all set to bring your Digital lead generation to a brand new level.
Video marketing is slaying the record for good
According to recent trends video marketing is known to be the biggest source of traffic and can amplify customer engagement and lead generation exponentially. Make sure you focus on creating fantastic video content that share testimonials and provide detailed product demonstrations to generate optimum leads.
Buyer Intent Data is key
Tools that help you get buyer intent data empower you to create a significantly personalized outreach plan. It fuels the sales process beyond measure and gives you the bird’s eye view of your productive prospects for lead generation.
Customer-centric marketing will take your business to new heights
With competition getting more fierce each day, the most crucial strategy in Digital lead generation is being focused on customer needs to get the right leads! The more you think from the customer’s perspective the better your Digital Marketing results.
Getting your sales and Digital Marketing in sync
Finally, bumpy sales and marketing processes could cause a big hit on your revenue. A flawless link between your lead generation process and sales is what determines the outcome of your Digital Marketing efforts in 2021.
Staying up-to-date with the recent lead generation trends in Digital Marketing can ensure impeccable results for your brand. It could be a cumbersome task to set the right lead generation process in motion for your business which is why getting a skilled Digital Marketing Agency in Thane on board can be a boon in this volatile virtual world! Put these modern lead generation tactics to good use and witness the constructive revenue generation marvel unravel for your business growth!
