As we approach the festive season, businesses are preparing for what looks like a promising and profitable period. According to Salesforce data, global online holiday sales (between November and December) will hit $1.19 trillion this year. That’s a 4% boost from 2022!
Being a B2B entrepreneur, this data should be music to your ears. It means you should invest in highly effective marketing strategies to make the most of this festive season. In this blog, we’ll explore key tactics to ensure B2B success during the holiday season.
1. Helpful Emailers
Did you know that 9 out of 10 marketers use email as their main channel for lead generation? Yes, email marketing is a fantastic B2B strategy, especially during the festive season.
So, how do we go about it? Well, craft personalized emails that speak directly to your B2B clients. Share exclusive festive deals, product highlights, and valuable content. Emails allow you to have one-on-one conversations with your potential clients and nurture them.
Canva excels in email marketing throughout the entire year. To help users navigate the product experience, they send out emails regularly with reminders and advice. The company sent out interesting emails on Black Friday with tips on engaging with the product throughout the holiday season.
2. Interactive Mobile Ad Creative
78% of people are expected to make purchases on their smartphones this holiday season. Yes, mobile is the big player for brands. You’ve got to make your products or services shine on mobile devices. Get creative and make it memorable.
Think interactive stuff like quizzes, polls, or even cool augmented reality experiences to get potential customers engaged and excited about your brand.
By designing an engaging, imaginative, and smooth online-to-offline journey, Nerolac helped its distributors enjoy Diwali even better. The brand created a Diwali-themed living room featuring paint, lights, and rangoli, encouraging users to “Drop the items to see the magic.”
After dragging and dropping these elements, a new card revealed a beautifully decorated living room with the message “Har Din Diwali,” promoting Nerolac Paints. The card displayed an exclusive offer to win gold coins, instantly capturing users’ attention with real-time updates on the number of winners.
3. Video Marketing Content
Video content is the most helpful form of content, according to 55% of B2B buyers worldwide. So, why not get creative and make some festive-themed videos that showcase what your products or services can do during the holiday season? Highlight special offers, benefits, and how they can elevate partners’ holiday experiences. Share these videos across platforms to captivate and convert potential clients.
Achieving viral success in content isn’t guaranteed, but certain strategies can boost its chances. Humor is one such tactic, as exemplified in the founder of DGMG, a marketing consulting firm, Dave Gerhardt’s video about working for a CEO who understands marketing. This video stands out in the B2B sphere by avoiding overt promotion, featuring only a subtle brand logo and a straightforward call to action in the description.
4. Leverage Customer Reviews
Share positive comments and testimonials from happy customers to establish trust and credibility with potential clients. Real, authentic reviews have this amazing ability to influence buying decisions and give your brand’s reputation a substantial boost.
How can you best display the hundreds of customer testimonials you’ve gathered? Use Away‘s example as guidance. The host of this holiday ad, “Real Reviews Beside a Fake Fire,” reads a positive review of a product from a woman named “Linda M.” Showing social proof in a TV ad fosters a more genuine connection with viewers while also fostering trust in your company and its goods.
5.Virtual Trade Event
Thanks to the lockdowns, people are now into hybrid shopping, according to InMobi’s The Marketer’s Guide to India’s Festive Season report. In fact, 54% of respondents stated that they favored hybrid shopping.
You can organize a virtual trade show to show your products online, all while setting up physical pop-up shops in popular business areas. At the virtual event, your potential customers can explore your products and do live interactions. You can also offer some awesome online discounts. Meanwhile, the physical shops let them touch and feel the goods.
You can also make the transition from online to offline super smooth with QR codes. And collect data for maintaining engagement with leads through post-holiday offers.
6. Save-Worthy Content
Most B2B businesses are operating during the holiday but with one small change. They have more time to consume your content compared to other busy months. So leverage this opportunity and craft save-worthy and share-worthy content. Personalize the content to your prospect’s stage in your buyer cycle.
For instance, if you are a B2B business that helps other businesses launch their products or online stores, you can share actionable tips, the latest trends, or a guide on getting started.
Conclusion
Innovative strategies—from virtual trade shows and engaging emails to mobile ad creatives, video content, LinkedIn optimization, customer reviews, and personalized campaigns—ensure B2B success and meaningful client connections. Take your festive season marketing up a notch. Be super creative and add a touch of strategic expertise.
And if you need any help, reach out to experts like us! Impulse Digital has been in the industry for over 30 years, with a strong legacy of creative ideation and innovative services. We strongly believe that change is the only constant, and as the digital space evolves, we constantly upgrade ourselves to be one step ahead.
So, why hold back? Raise a toast to a prosperous festive season with us!
