Father’s Day is just around, and many brands have already started inclining their campaign ideas and advertising towards “rewarding and celebrating fathers” by consciously making good profits and boosting their sales.
Meanwhile, Father’s Day hasn’t been a deep-rooted celebration that has been rejoiced over for centuries. On the contrary, although it first started internationally in the year 1910, it is still a new concept that has gradually become popular worldwide. The core idea behind celebrating this day is to show gestures of gratitude to the fathers or father figures in our life. Brands have intelligently used this opportunity to increase their sales and get famous by creatively reaching out to the audience by touching their hearts through an emotional approach showing relatable situations and displaying father-son or father-daughter bonds through advertising campaigns.
But have you thought about how brands have successfully instilled and force-fed this concept into Indian minds who were unfamiliar with this concept? And using it to their benefit. It is no longer about validating our fathers through words of appreciation but rather through showing gestures through gifts, greeting cards, offers and many more.
Let’s Understand How Brands Have Monetized This Concept
1.Gesture Of Gifting
Most of the Indian ads are directed towards the fact that we aren’t too verbal and expressive with our fathers, and most ads encourage us to take a moment and express our love through the act of gifting. In addition, many campaigns display the effort and sacrifice of our fathers that are taken for granted or go unnoticed.
Therefore, it emotionally targets and influences the audience’s minds, encouraging them to gift and show their love. Therefore, gift-giving is very beneficial for brands as it helps them increase their sales and make more profits than usual.
2.Offers And Special Discounts
Special discounts of 50% off and exclusive offers are issued around the event to encourage more customers to make sales. However, discounts on products, meals, exclusive products, complimentary items or services in the menu or product range are a great way to boost sales and make the brand visible to a broader audience.
Companies make the best out of this opportunity to make more sales than regular by using this chance to celebrate in the best way.
3.Online Shopping And Celebration Goodies
Missing out on ideas or confused about what to give your father? The online e-commerce industry provides creative gift ideas, thereby alluring more customers to make sales.
With attractive packages and small, cute goodies that compile 3-4 of their products specially designed for the upcoming event is an excellent way to attract more customers to your app or website. It also shows different categories of products that can be easily purchased through one platform and are convenient for gifting.
4.Customizing Products
It always feels special when gifts are customized with a name or personalized message, making it a more thoughtful form of gifting. So many brands and stores provide this facility which attracts many customers.
Gifts following a specific colour or thought them are getting increasingly popular. Many brands make the best of this opportunity and introduce a new line or product into the market according to the event that catches customers’ attention.
5.Events
Many events and games are held in malls or on open grounds or small trips; this includes customers participating in the circumstances. Such events generate sales through participating charges, ticket costs, game machine costs, etc.
In addition, these events promote the idea of spending time with your dads and teaming up together to encourage better bonds. At the same time, they help the brand generate revenue and popularize its brand to a broad audience.
While the sentiment tied to honoring fathers is heartwarming and promotes the essential message of celebrating dads and father figures for their hard work and dedication in the form of appreciating them.Do you think Indians have accepted this Western concept well, and are Indian audiences resonating well with this Western concept?
Impulse Digital-Digital marketing agency team in Navi Mumbai is highly focused on helping brands find solutions for their digital marketing problems. Our expert guidance helps brands find the right approach and required steps to enhance their online presence and meet their needs efficiently. So, join us soon and work with us!
