Everything You Need to Know About Digital Marketing!

You might wonder how you see relevant ads on different social platforms based on your search activity?

This is where digital marketing comes into the picture. What all things we browse and what our interests are, based on that we see ads by a business/brand.

Digital marketing has increased the interaction between the business/brand with their target audiences through different channels. Earlier the advertisements use to include print media, TV, newspapers, radio, etc. where there wasn’t any direct relation with their customers.

Definition of Digital Marketing

Digital marketing involves the creation, promotion, and maintenance of the online presence of a brand/business/organization through various platforms.

Types of Digital Marketing

Digital marketing isn’t a single process. Instead, it’s a collection of online processes used depending upon the type of business. Some of them are:

1. Content Marketing:

Content is a relevant piece of information through which a business/ brand can target a specific audience. It can be either business focused, product focused or education focused & the channels through which it is promoted are Blogs, Videos, Case Studies, Social Media Posts, etc. The strategy of the content is based on the business/brand and how you want to grow it.

2. Search Engine Optimization:

Increases the number of website visitors by improving the quality of the website by using relevant keywords, On & Off-page optimization, back-links, relevant content speed, etc. & ensuring that it is visible on the first page of search results.

3. Social Media Marketing:

Social media marketing is all about customer service. Companies or even individuals promote themselves through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Pinterest, and many others. It also involves the creation of exciting content that attracts readers. Social media also allows customers to provide feedback- both positive and negative- to an organization or individual.

4. Email Marketing:

This is a very cost-effective way of reaching existing and potential customers and audiences. Email marketing helps develop a brand image, provide information to the target audience and expand the customer base. It also helps client retention by building loyalty.

5. Social Engine Marketing:

It is a paid form of advertising where the website visibility is increased on the search results. Its components are PPC (Pay Per Click) & SMM (Social Media Marketing). It is more of buying visits rather than earning them organically, every time the ad gets clicked by the user the publisher is paid.

Who Are Digital Marketers

People who create the presence of brand/ business in a digital space by promoting the brand, its product, creating awareness, etc. They develop strategies & manage marketing campaigns in order to increase engagements.

Several Career Options

In fact, digital marketing is the only stream of study that offers various career choices. There are as many as eight different career options available to people that know digital marketing.

1. Regular Employment: It means a regular office job with any top organization that wants to create or boost its presence on the Internet.
2. Freelancer: A digital marketer that works as an independent contractor to provide services to individuals and companies that wish to mark a strong online presence.
3. Entrepreneur: Digital marketing allows people to launch own startups and provide digital marketing services to companies that don’t wish to have an in-house department or staff.
4. Blogger: This is a wonderful career that allows people to write about anything related to their profession or hobby and make money.
5. Vlogger: A woman or man that creates amazing videos that appeal to a very large audience through a YouTube channel.
6. Affiliate Marketer: Persons that own blogs can join affiliate marketing programs of companies such as Amazon and Flipkart.

In Conclusion

Digital marketing ranks among the fastest growing industries in the world. With smartphones and high-speed Internet connections getting cheaper, the world is now more digitized than ever. It helps connect with people & it is very affordable when compared over traditional marketing. Hence, its popularity is on the rise.

To know more about Digital Marketing Contact us on [email protected]. You can also follow us on Facebook, Instagram, LinkedIn, and Twitter.

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