Wonder what’s Employer branding and why you need to incorporate it for your organization’s growth and success? You’re just in the right place.
It’s true that we spend most of our time at our workplace or commuting to the work location. Imagine spending 9 hours per day and 45 to 54 hours per week working in a disorganized or toxic company culture. This sheds light on the importance of a good working space for you not just to do the work given but also to feel elated and recognized, building a cohesive culture for its employees.
TL: DR (Just for you)
- Know how a cohesive and good company culture can boost your hiring strategies and attract the right candidates.
- Transitional shift in the point of view of job seekers and the aspects they look into before applying for jobs now.
- A good Employer branding strategy can do wonders for your brand’s image and ultimately add to your value.
- A resourceful insight into the 5 concepts of Employer branding like Employee Value Proposition (EVP), Applicant Tracking System (ATS), Key Performance Indicator (KPI), Diversity and Inclusion (D & I), Training and Development (T&D) are useful and must-haves for modern recruiting patterns.
- Conclusion – Who can help you build a strong employer branding with a strategic approach
But what do you look out for before applying for a job post?
Over the years, there has been a drastic shift in how employees view a job opportunity. It’s not just about competitive salary or location, but many more factors to look out for, including work and company culture, team, upskilling possibilities, flexible working options, and many other health and finance securities and facilities to look out for before choosing your next job opportunity.
What is Employer branding, and why is it essential?
Employer branding sets your organization’s image to your potential employees while it has a lot to do with the functioning of your company, work culture, team, inclusivity, and maintaining the reputation of your organization.
Think about it, aside from a good salary or job security, what does your organization offer to its employees? Perhaps does your recruiter and the systems you follow in hiring yield good results to catch the eye of talented individuals across wider locations.
Well, we have a simplified solution curated for you.
Let’s understand the various concepts that work wonders in upskilling your Employer branding:
1: Employee Value Proposition (EVP):
We need to reward the employee for the skillset and value they bring to the company. If your organization isn’t driven to nurture the employees, they won’t stay.
Employee value proposition (EVP) stands for the employee’s value and the benefits are given to them in exchange. Remember, a good EVP attracts many potential new employees to your company. But how do you build a good EVP for your current and new joining employees?
- Ample opportunities for growth and development
- Worklife balance
- New learnings
- Training and guidance
- Proper systematic functioning
- Celebrating good work with rewards & recognition
Become an organization that values its employees to build a good work culture, too.
Also Read | 5 Tips for Better Employer Branding for Your Hybrid & Remote Working Employees
2: Applicant Tracking System (ATS):
Swamped in a pool of assignments, struggling to maintain consistency and clearance during the hiring process. ATS is an absolute solution to sorting suitable candidates as per the recruiter’s requirements.
- Effectively reach out to the right candidates
- Job postings made easy
- Idle to Schedule interviews
- Maintain candidate application (CV,
- Candidate tracking
- Eases the hiring process with effective solutions
So, the next time you’re looking for a candidate choose to simplify the process with an Applicant tracking system.
3: Key Performance Indicator (KPI):
Working among a large staff with multiple teams, and overall medium to large working staff makes it difficult to keep track records of an individual’s performance in the company for the employer or management itself.
“KPI helps formulate and measure your work based on various parameters to achieve the desired results”.
But (as an employee) have you felt like your personal records and daily achievements might be overlooked during important discussions like appraisal or during your monthly meetings/evaluation? Understanding and fostering an individual’s overall growth while keeping their records in check is the goal of the KPI system.
4: Diversity and Inclusion (D & I):
Working in a constantly evolving and dynamic industry like digital marketing fosters creativity and communication. We believe your sexuality or caste, race, status, religion or personal beliefs have nothing to do with your professional work life and the creativity you bring to your work.
Encourage the concept of “You can be you” which means you can be comfortable with whatever or whoever you are and none of it suffices or affects your work. This will help your organization hold talented people together regardless of their identity or choices. Giving a wholesome touch of different perspectives, backgrounds, cultures, and beliefs enhances a wider opportunity to build a creative team solely based on talent.
Also Read | 6 Incredible Ways to Build a Strong Employer Branding for Your Current Employees
5: Training and Development (T&D):
Good Training is key to being a talented and top-performing employee. If you want to build a talented team of experts, focus on the training department at your organization. “While you can’t buy a marketing genius, you can surely create and make one.”
Many organizations fail to understand the difference good training can make on your existing employees or new joiners upskilling their work and ultimately driving better results for your business.
Focus on providing the following tips while training:
- Detailed briefs
- Encourage Q & A for better clarity
- Walk them through the basics of the job role or requirements needed
- Build a co-operative and engaging work culture
- Effectively review their struggles or concerns
- Provide ample opportunities for learning and growth
Conclusion:
We hope you got a few tips on how you can build strong Employer branding by facilitating the following tools and systems to derive the best possible results.
If you are looking for ways to build your employer branding and need help reach out to us. We at Impulse digital- Digital marketing agency in Mumbai help you build your employer branding with a constructive and strategically driven approach to yield the best possible results.
Get in touch with us at [email protected]
