The much-awaited season is here!
Diwali, the festival of lights, warmth and togetherness, brings excitement. With everyone enlightening their homes with attractive lights, new purchases and starting afresh. What better reason to shop than Diwali!
Joining in the true essence of festivities of Diwali, brands go into cutthroat competition, by marketing their brands both online and offline. While the Digital marketing world always manages to seize the best opportunity to increase sales and highlight the brand’s presence across various channels, from must grab discounts, and tempting offers, to emotional ads that promote inclusivity and togetherness.
We have witnessed an uncountable number of heart-touching campaigns and vibrant digital promotions that take us over a ride of emotions. During this season, thoughtful campaign ideas are always welcomed with creativity and a smarter approach. Let’s look back at our take on the best digital marketing campaigns that have made a notable difference.
Also Read: Social Media Marketing Services
Top 5 Diwali Campaigns that offer valuable insights, and you can take learnings from:
1:
An evergreen advertisement that brings the feeling of excitement and pure joy, welcoming Diwali in the truest essence. Although the ad is old, it remains golden, reminding us of Diwali coming soon!
The ad evokes nostalgia connecting people to their childhood. It carries the joy of Diwali, with celebrating and treasuring traditions and bonds so well, that “Moti soap has become an unsaid part of the Diwali for so many, carrying the tradition through generations”.
2:
A great example of altering and revolving advertisements around your brand’s purpose, while also remembering current situation. Just like this Amazon ad, that subtly shows the importance of staying indoors during worldwide lockdown, but also celebrating Diwali with loved ones and keeping the joy, lights and celebrations alive no matter what.
3:
The joy of celebrating Diwali with your loved ones is Indeed special and emotional. Vivo shows the value of connection, even being miles apart, through their creative and emotional advertisement, with #JoyOfHomeComing. The ad beautifully captures emotions and the feeling of missing loved ones and shows how Vivo phones have made the connection easier not missing out on moments that matter the most.
4:
Sharing Wali Diwali! While Diwali celebrates the feeling of unity and celebrations across family, why not colleagues? This is perfectly shown through this advertisement by Epson. The ad evokes emotional appeal very beautifully, spreading happiness and sharing a great message through the advertisement.
5:
#IlluminatingLives by Luminous have shown and highlighted the importance of their product through a story line that focuses on illuminating others’ homes too. The ad beautifully captures a narrative while also emphasizing the importance of their brand itself. A wholesome example of campaigns that perfectly highlight product, emotion and storytelling.
Also Read: 5 Secrets to a Great Social Media Campaign
Conclusion:
Connecting with a consumer on a deeper level highlighting your brand’s messaging, objective and the difference it makes is crucial. Festive seasons provide you with an added advantage of connecting with your consumers and creating impactful presence both online and offline with creative campaigns.
These campaigns not only shed light on your brand but also cause a transformational shift in the mindset of individuals watching the advertisements. Resulting in modern, acceptable and more welcoming mindsets from people of different religions, race, caste, among many others coming together as one and forming unity.
Impulse Digital – Digital marketing agency based in Navi Mumbai, has significantly contributed and held across many creative campaigns and continue to contribute to your brand’ success. Our team of creative minds make sure your campaign is smooth, creative and impactful.
To collaborate with us contact us on:
