If you’ve got to rule the social media world of marketing, it’s crucial to stay on top of your game. Social media trends keep evolving with time and social circumstances. With a pandemic looming over us for way too long, these trends have transformed enormously. So without further ado, let get to the top 5 Social Media Marketing Trends that would be the perfect asset for your brand this year.
1. Nostalgia Marketing
The drastic change between 2020 and 2021 has got this new trend of Nostalgia marketing rolling. Connecting your brand with the good old days unleashes positive emotions that engage with your target audience and acts as the perfect sentimental boost. Whether it is Spotify’s ‘Never ending 80s.com’ Ad or Old Navy’s ad with the once-popular boy-band ‘Backstreet Boys’, Nostalgia marketing sure hits home!
2. Meme-based Marketing
Funny and witty at its best, nothing connects better with the modern generation like meme-based marketing on Social media platforms. Take, for instance, connecting your brand creatively with memes like that of Anakin (Hayden Christensen) and Padme (Natalie Portman), so it’s drugs-It’s better than drugs Jeremy, or the Awe-inspiring Family Man character “Mr.Chellum’, puts clever marketing into play.
3. Social Media Banter
Quick and magnetic, Social media banter is the ‘tongue-in-cheek’ marketing that has been taking social media handles like Twitter by storm lately. Recently, when India’s top food delivery brand, Zomato took to Twitter to express its IPO anxiety, it was a humorous delight to see all brands join in creatively to calm Zomato’s nerves. As opposed to this chuckle-some encouragement, certain other brands like Old Spice and Taco Bell seemed to indulge in some friendly leg-pulling. Take a look below!
4. Cause Marketing
Being ‘Woke’ is a thing that is taken very seriously in today’s volatile times which is why Cause Marketing inspired by social causes is surely here to stay. Tanishq’s Ad about communal harmony and Starbucks Campaign to raise awareness about inequality in education aiming to support college affordability for employees are all ways to do what matters and be a genuine and empathetic brand in the digital age.
5. Remixing on the rise
Remixing is a modern spin on user-generated digital content especially through apps like Tik Tok, Instagram, etc. Social Media is acting as a catalyst in the remix culture evolution to create experiences and empower everyone to be digital content creators. It involves taking existing templates or ideas like dance routines or hacks and recreating them to express a brand’s true personality through their customers rather than hiring professionals to do the job. Brands are taking this as an opportunity to forge a strong and effective connection with their audience. Betabrand’s (which is an online retailer of crowd-sourced clothing) Citizen Model Campaign encouraged customers to upload their photos with the product to get discounts off their purchase like the one below, remixing their existing digital marketing strategy and in the process empowering their audience massively.
You can be the trendsetter amongst your competitors only when you know the latest digital marketing trends. A trend-savvy digital marketing agency in Thane can empower the trendy side of your brand on social media and help you get the best of your digital presence. Now that you know what you’re in for in 2021, get the ball rolling and use these top Social Media Marketing trends to put your creative foot forward digitally!
