Introduction
“Opportunities don’t happen. You create them,” a quote by – Chris Grosser, is mainly a line that stayed in our minds and inspired us. Being an entrepreneur, everyone’s journey is filled with new experiences and challenges, making it an essential aspect of their growth stage and learning. However, amid the multiple tasks and targets, one crucial part of the business is targeting the right audience for your business to elevate it to success. So, let’s learn how to grow your business by extending your reach to your customers.
The Concept: Low-hanging Fruits In Entrepreneur Term
Low-hanging fruits are mainly known as your former customers that are easy to target and within your reach limit. However, for your business to expand and reach new heights, an entrepreneur looks to widen their market and take up new challenges, which involve targeting fruits far beyond your reach (targeting your potential audience far too you).
Why Is Targeting The Upper-Hand Fruits Important?
While most companies want to play safe and avoid taking a risk in their business, this is precisely why the competition in targeting the high-hanging fruit is less in number. But indeed, if you have made it through the right way, it’s an achievement worth all the risk.
Here Are Ways On How You Can Reach Your High-Hanging Fruits:
1. Higher Profitability & Broader Growth
Remember, your high-hanging fruits are not your easy pick, but when you do, they are more profitable and rewarding than your low-hanging fruits.
Example: You own a jewellery store and launch a new line of premium collections; you may only have some customers buy from this collection, but certainly, the ones interested in this premium collection will buy the jewellery at premium prices, giving you higher profit.
This is precisely why you need all types of buyers, the ones you can easily reach and those audiences that are high but have potential for your business.
2. Long-Term Stability
Once your business wins its credibility among the new and upper audience, you don’t have to depend entirely on one type of customer, thus giving your business long-term stability.
However, targeting your high-hanging fruits (the customers that aren’t easily within your reach) is risky but, in some cases, worth the risk when executed properly. One might not make profits immediately, but it will help your business to see results in the long run, depending on the strategy one plans to work on.
3. Superior And Exclusive Facilities
Customers are more likely to be attracted to exclusive and superior facilities, be it products or services you have customers’ attention.
However, suppose your business is related to catering; one can then initiate to launch a gourmet collection of exotic food range. Then, you can easily attract customers interested in trying the gourmet collection while making higher profits through this extensive and exclusive catering facility.
4. Simplify The Process Of Climbing The Tree
Just like climbing higher on a tree isn’t more accessible, it’s the same with targeting customers beyond your reach (Far from you). In simple words, this means thinking from the perspective of your high-hanging customers about what could be the reason you can’t reach them or vice versa.
Understand their pain points. Why are they not making sales? Then, develop creative ways to catch their attention through the problem and solution method.
Finally, give them a feasible solution to choose you over the others in the market.
5. Reach The Fruit Of Awareness
Reach your high-hanging customers through new and creative ideas. Increase your brand visibility through eye-catching ads, taglines, or other sources of promotion. Understand, perhaps do these customers even know about your products and services?
Find ways to raise awareness over any new launch or collection line, including the exclusive ones. Set your campaigns and communication over generating awareness, widening your customer limit to a new level.
At Impulse Digital- a Digital marketing agency in Navi Mumbai, our team is constantly aware and well-informed about all the new marketing trends in the business, further assisting brands with all their digital marketing problems with active and result-oriented solutions. In addition, we look for new ways to enhance your business to take it to new heights. So, join us soon and work with us.
