Whether it is MS Dhoni as a monk saying “Lalach is cool” or Rahul Dravid’s alter ego throwing a tantrum down a busy street, some IPL ads prove to be super-engaging. Cricket as a sport is more of a unified emotion in India. Though the Indian Premier League (IPL) 2021 has started amidst a pandemic, it can never hamper the zeal it evokes in thousands of citizens country-wide.
When it comes to IPL, advertisements are inevitable. Every IPL Season sees some eye-catching Ads that make us wonder, chuckle or laugh out loud! As we bond over this high-spirited game with our friends & family this season, let’s check out the top 6 IPL 2021 Ads that have swept us all off our couches!
Great for the Good – CRED
Trending everywhere as the number 1 IPL Ad in 2021, CRED has smartly used an incredible surprise element to market and imprint its brand in the customer’s mind. CRED is an Indian fintech start-up based out of Bangalore that enables customers to make credit card payments and earn rewards through their App.
This CRED Ad begins with Jim Sarbh’s platonic tone talking about earning CRED coins, suddenly relating it to Rahul Dravid having anger issues. The screen shows a fuming Rahul stuck in traffic, creating a stir, breaking a car’s side glass and swaying his bat in anger, yelling, “Indiranagar ka Gunda hu mein!” All things that are never-seen-before, unbelievable, fun to watch, and gratifying, reflecting CRED’s brand-essence perfectly.
Here’s a glimpse of this Ad
Found yourself in a fix? #BestToJustPhonePe
This Phone Pe Ad is one of those IPL Ads that make you chuckle with their routine humour, and less is more mantra. Targeting the right audience, the Ad begins with a father and his little daughter browsing through musical instruments in a store when the daughter steps on a drum and breaks it. At once, the storekeeper indicates the baffled father towards a Phone Pe QR Code for its payment. Without uttering a word, the Ad resonates with the audience, captures their attention, conveys the brand significance and makes them smile, all at the same time!
Here’s a glimpse of this Ad
Ek India Happywala – VIVO IPL
This Ad with an impactful social message is sure to win many hearts. A woman driver is alarmed as four male passengers enter her Taxi. When one of them asks her to take a shortcut to the left, she seems petrified. That’s when to her surprise and relief, the male passenger in the front says, “Yahan pure team ne naam roshan kia aur tu humein yahan se le jane bol raha hai.” This inspiring Ad trumps your heart with its goodness element.
Here’s a glimpse of this Ad
#SayThankYou – Cadbury Dairy Milk
Gratitude is a strong emotion, and this Cadbury Dairy Milk Ad features their team thanking them for their relentless efforts. Heart-warming at its best, this Ad urges its audience to appreciate and thank the loved ones who stand by them.
Here’s a glimpse of this Ad
#TeamHaiTohMazaaHai – Dream11
Celebrating Team spirit, the Dream 11 Ad this IPL season features MS Dhoni playing cricket on a dark street where the batsman asks for a draw. Dhoni then says, “Light on kar”, prompting bikes on the road to flash their headlights, illuminating the street. The team celebrates as Dhoni wins, emphasizing that with team efforts, nothing is impossible.
Here’s a glimpse of this Ad
Tug of War-drobe – Livspace
This Livspace Ad in IPL 2021, is subtle yet impactful! It is a tongue-in-cheek take at Indian families that are complacent with dysfunctional furniture. The Ad depicts a son exerting himself as he pulls the stuck wardrobe door by a rope for his father. With a voice over that says “Don’t try this at home,” Livspace promotes its quality furniture with a smart, family-oriented and light-hearted Ad campaign.
Here’s a glimpse of this Ad
IPL has always been a great advertising and marketing medium for brands. Marketing on every platform, digital or otherwise, needs an impactful Ad that can create a unique niche in the target audience’s mind. If you’ve not checked out these IPL 2021 Ads yet, do give it a shot. Engaging at its best, they also tell you how an impactful advertising and marketing strategy can speak volumes for your brand!
