The world was not ready when it witnessed some of the hallmark and revolutionizing moments in the history of gender equality. International Women’s Day is one of those landmark moments in history that signifies the celebration of women from all walks of life and advocates for gender equality.
In the world of the internet, people bond and celebrate similar experiences, brands have leveraged this possibility, and are actively partaking in these moments.
Some noteworthy campaigns have stemmed from the smallest of ideas, and they have resonated with their intended target audience or masses. As the world readies itself to celebrate the International Women’s Day this year, here are 5 brand campaigns from past who with their unique storytelling have captivated the hearts and minds of people.
The Campaign Ideas and Key Takeaways from Each –
1. Messaging Through Designs
The Hershey’s (HerShe) Spotlight on the SheRoes campaign celebrates women from different walks of life, who with their exemplary skills are no less than a superhero dawning a cape. Hershey’s dedicated a special website and introduced a special packaging solely dedicated to this campaign. The packaging aesthetically depicts the glorious stories of women and how each one holds a prolific mastery in the profession they belong to.
The Key Takeaways –
- The campaign is a classic example of conveying a message through a direct product engagement.
- Relatability is the ultimate psychology to connect.
(Credits to the creator of the content)
2. Finding Stories Around
“The 2024 Mahindra Rise She Inspires Her” campaign draws its foundation on stories of women who are living an ordinary yet extra ordinary life. This campaign video features women who are working professionals of Mahindra and belong to different departments and divisions of the organisation. The campaign highlights and pays tribute to these women who irrespective of their circumstances possess one common thing which is an indomitable will.
Key Takeaways –
- Featuring the organization’s workforce for the campaigns of the in-house brands elevates and highlights the company’s efforts to appreciate and cherish its people.
- It’s living proof that simple ideas can be meaningful and equally impactful.
(Credits to the creator of the content)
3. Challenging the conventional
Swiggy’s “How to Eat Like a lady campaign” bursts the bubble around the unnecessary norm that women have to eat in a certain way. This International Women’s Day campaign draws connectivity with its women audience with a humorous take on dining habits and mannerisms. The campaign highlights a focal point that true happiness is derived from enjoying food and not giving much heed to what others think about you.
Key takeaways –
- Highlighting comfort and not stressing about unnecessary judgments
- Wit and humour are used in a meaningful way without deviating from the essence thus capturing quick attention.
(Credits to the creator of the content)
4. Breaking a stereotype
Tetley Green Tea’s #everyBODYcan campaign breaks the stereotype around having a perfect body. These rigid and unrealistic expectations put insurmountable pressure on women which can ultimately affect a person’s overall wellbeing. The video features women of different body types who were subjected to discrimination or have come under the unrealistic gaze of society. This campaign breaks this norm and encourages women to confidently and fearlessly pursue their dreams!
Key Takeaway –
- The brand slashes a perception through this campaign. Green tea is often viewed as product consumed for weight loss. However, Tetley compels people to revaluate this notion and ascertains that it stands for promoting good health and healthy lifestyle.
(Credits to the creator of the content)
5. Women and Sports
Biba’s Women’s Day “Strength meets Style” campaign had roped in women cricketer Renuka Singh who shares her story of riding against the tide to embark on a journey as a sportswoman. The narration captures the journey of the cricketer, and the voiceover takes the audience through Renuka’s journey as a woman and then as an athlete who sees a lot of pride in her profession. The campaign urges women and girls to take up what inspires them to do and never give up.
Key takeaways –
- The brand joins hands with popularity. Cricket is a celebrated sport in India, and women’s cricket has garnered an incredible amount of fanbase since the 2017 World Cup finals and with the recent introduction of WPL (Women’s Premiere League).
- The brand leverages the concept that fashion is not always about aesthetically pleasing attires, but rather it is more innate and has more to do with one’s confidence and determination.
(Credits to the creator of the content)
Conclusion –
Campaigns are a terrific way to portray what a brand stands for. International Women’s Day every year is one of those perfect occasions to churn out creativity and a perspective that reflects what audiences probably wish to see from a brand. Internet and digitalization have given creativity and ideas a new voice and campaigns are a medium through which this creativity reaches a larger set of audience.
With the year ahead filled with many events and countless occasions to introduce the world to some great and valuable campaigns, we at Impulse Digital a digital marketing agency at Thane foster and encourage such bright ideas to see a light.
