Social media is now like the unsaid part of evolving, learning and drawing an image. Many brands have thereby increased their brand presence online on various social media platforms and continue to choose the medium, as a form of communication.
In addition to this, the competition for acquiring the right talent is cutthroat in the market with several possibly good candidates. But how does a candidate choose your organization? Yes, Employer branding plays the key role here.
Employer branding is basically promoting your organization to your employees, thereby giving them an idea of the culture, goals, vision and how the organization works. This particularly highlights what’s it like to work in a certain organization.
Social media, being the most popular and easiest form of communication, plays a crucial role in portraying your organization before the future hires of the company.
Here Are the Top 5 Ways to Use Social Media for Employer Branding in 2024:
Video Content
According to an article, around 90% of job seekers state that a company’s social media page impacts their decision whether they choose to apply for the company or not. Employees now expect more clarity on the culture, goals and how well the organization performs to make informed decisions before joining.
Video content helps visualize and portray an image of the company culture, teamwork, events and celebrations, creativity, and a reason to connect and understand the organization clearly. This helps the future hire to take an overview of the functioning and visualize themself within a particular company.
Also Read: Diwali Marketing Takeaways: 5 Inspiring Diwali Campaign Ideas to Watch
LinkedIn Presence
Gone are the days when people would choose an organization based on traditional methods. In the past it was all about face-to-face interactions or personal references/contacts. However, now the tables have turned with changing demands and expectations of the employees.
LinkedIn displays and gives an overview of your organization’s professional goals, corporate honors, updates, employee achievements, employer mindset and professional outlooks etc. Maintaining an active LinkedIn with regular posting is extremely essential to mark your achievements as an organization and build professional connection.
Also Read: LinkedIn Business Page – Tips to make it more awesome
Meme Marketing for Potential Audience
“Every regular thing can be done in a creative way”, be it hiring a new candidate, celebrating a win at work, relatable situation pov, various office situations. Memes are a great form of communication serving as a quick, humorous, and meaningful way to connect with the audience.
It also helps you subtly draw attention to what you’re trying to communicate, offering a humor touch to it. Your meme creation will also give an idea about your creativity, building a forefront image before the future hires or anyone visiting your brand page. It helps understand how updated you are and your willingness to get creative. It also helps draw attention and be well known, a lot of us know of various companies through a variety of their reels itself.
Also Read: Can You Use Memes in Advertising? Perks of Meme Marketing
Interactive Presence
Just regular posting will not be enough, one needs to engage with fellow audience. Interactive stories, polls and quizzes, contests and giveaways, etc. will engage followers and help more people respond and connect with your content.
Feature your interactive stories based on latest happenings or current situations to make them relatable and clear. However, customize those in a way that fits your brand purpose. This will engage the visitors, or current followers, and will also educate them about your brand and its purpose.
Utilize every social media channel effectively
“Not all the content you create may fit all your media channels”. Hence, understanding the strengths of each channel is essential. With every channel being different the type of content would also differ based on your audience, channel type, method or publishing rules.
One can also track their progress through a variety of analytics tools for each platform. They help you monitor the type of content liked and engaged in by your audience offering a clearer picture. Analyzing it helps you track and create content simultaneously.
Example:
- Instagram– Instagram Insights, Hootsuite
- LinkedIn– LinkedIn Analytics, Sprout shoot
- Twitter– Twitter Analytics, Hootsuite
- Facebook– Facebook insights, Hootsuite
- Reddit- Reddit Analytics
Conclusion
With the changing market dynamics, one needs to keep up with evolution and current trends to follow along. Understanding social media on a deeper level is crucial, especially when using it for your brand’s promotion and creating an identity and marking its online presence.
Impulse Digital is also an Employer branding agency, which means we provide creative approach and strategic branding solutions to elevate your brand’s reputation in the wider competitive market. We collaborate with various brands helping them form a strong employer branding, attracting more purpose and demand tailored to your brand.
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